ROVIO ANNOUNCES “ANGRY BIRDS UNIVERSE: THE ART AND SCIENCE OF A GLOBAL PHENOMENON” TRAVELING EXHIBIT
The Exhibit is Set to Start its Worldwide Tour in Early 2014
ORLANDO, FLORIDA –18th November– Rovio Entertainment announced today at the annual International Association of Amusement Parks and Attractions conference that it is developing a 10,000- square-foot traveling exhibit called ‘‘Angry Birds Universe: The Art and Science of a Global Phenomenon.”
The exhibit, which will be designed, produced and toured by Imagine Exhibitions and JRA (Jack Rouse Associates), invites guests to explore the world of Rovio’s Angry Birds and will feature a variety of immersive environments and interactive media activities. Angry Birds fans will not only learn about a wide variety of educational concepts in an entertaining manner, but will also have the chance to experience Angry Birds in real life.
‘’We are really excited about bringing a new kind of Angry Birds experience to life with key players of the exhibition industry,” said Dan Mitchell, Rovio’s Director of Location Based Entertainment. “From astronaut Don Pettit demonstrating physics concepts using our characters while aboard the International Space Station, to stories about physics teachers using our games in their lesson plans to inspire their students, Rovio is always proud to be part of fun learning. The experience uniquely helps foster the science, technology, engineering, art and math initiative by creating a dynamic environment where the whole family can enjoy themselves and learn together."
Tom Zaller, CEO and President of Imagine Exhibitions, Inc. concurred: “Imagine Exhibitions provides inspirational, thought-provoking and immersive exhibitions, making this partnership with Rovio a perfect fit. The Angry Birds brand provides an excellent opportunity for Imagine to bring to market a blockbuster exhibition that will educate and entertain visitors around the world.”
“JRA is looking forward to bringing the world of Angry Birds to science centers, museums and other venues around the world. The brand is not only immensely popular, but its natural ties to education will make the exhibit experience one of learning as well as entertainment,” says JRA Vice President Shawn McCoy.
For more information and press inquiries please contact media@rovio.com or tel. +358-400-214-526
For booking information, please contact ddonohue@imagineexhibitions.com, or +1 404-808-7578
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd. is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com
About Imagine Exhibitions
Imagine Exhibitions is the global resource for all things related to exhibitions. From design to creation, placement to presentation, marketing and operations, Imagine has the experience and inspiration to bring the best possible exhibition to any venue. Imagine is currently producing 20 traveling exhibitions. In the last year, Imagine Exhibitions has worked in cooperation with the Andy Warhol Museum, Dali Universe, Georgia Aquarium, Marina Bay Sands in Singapore, and the Mob Attraction in Las Vegas. For more information, visit www.imagineexhibitions.com or visit its Facebook page.
About JRA (Jack Rouse Associates)
JRA plans, designs and realizes exceptional visitor experiences for museums, theme parks, and cultural, sport and corporate clients around the world. JRA has provided design and project management services for a variety of high-profile branded projects, including The Crayola Experience, World of Coca-Cola and Ferrari World Abu Dhabi. www.jackrouse.com