Rovio Entertainment’s Angry Birds get starring roles at Madame Tussauds in a unique digital experience inspired by The Angry Birds Movie

A new experience starring larger than life figures of larger than life Angry Birds - Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the much anticipated release of The Angry Birds Movie. The unique digital experience will be in London from the end of April until July, before touring Madame Tussauds attractions around the world.

Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, ps Live, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the film in a 3-D backdrop and guests can step in, interact and star alongside Madame Tussauds' figures of explosive Bomb, speedy Chuck and furious Red.  

 "The aim is to create a living, breathing space that gives guests a real taste of the film," explains Kieran Lancini, Global Head of Media Relations for Madame Tussauds. "The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live. It's an exciting and new type of experience for Madame Tussauds and we are delighted to be working with Rovio to bring the colour, imagination and mischievous fun of The Angry Birds Movie to life.”

The experience continues Rovio’s mission to bridge the digital and physical worlds and extend the Angry Birds brand from its gaming origins. “We already have Angry Birds activity and play parks as well as theme park attractions, but Angry Birds at Madame Tussauds is something totally new,” commented Alex Lambeek, Chief Commercial Officer at Rovio Entertainment. “It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests. And of course, Red, Chuck and Bomb get starring roles with their own Madame Tussauds figures taking centre stage.  It’s a truly memorable and different way to interact with the Angry Birds and sample a scene from the film in a fun environment.”

Guests can have a blast with Bomb who stands at a majestic 6 feet tall (183 cm), plan battle strategy with leader of the flock Red and join Chuck in one of his favourite hobbies - posing - from 30th April.   The Angry Birds Movie opens in the UK on 13th May.

Book ahead and find out more at www.madametussauds.com/london Tickets to Madame Tussauds London start from £23.80 when you pre-book online.

For further information please contact: Amy Sadler/Lana Lay at freerange communications on 020 7402 9966 or amys@freerange.eu; or Joseph Knowles at Rovio on +358 50 392 6317 or joseph.knowles@rovio.com.

Madame Tussauds London and Merlin Entertainments plc

Madame Tussauds London is located next to Baker Street tube station and open seven days a week – opening times vary, check the website for details before visiting, www.madametussauds.com/londonMadame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create. Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.Madame Tussauds has attractions in London, Hollywood, Las Vegas, New York, Orlando, San Francisco, Washington D.C., Amsterdam, Berlin, Vienna, Bangkok, Beijing, Hong Kong, Tokyo, Shanghai,  Singapore, Wuhan, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity. In London, guests can get up close and personal with more than 300 lifelike wax figures of today’s biggest stars; take a time-travelling taxi ride through 400 years of amazing London history; enjoy the exclusive Marvel Super Heroes 4D movie experience; and come face-to-face with 16 of the biggest heroes and villains from the Star Wars universe in 11 scenes recreating some of the most iconic moments in film history. MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours Shrek’s Adventure!, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

Rovio Entertainment

Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie is slated for release in May 2016. www.rovio.com

The Angry Birds Movie

In the 3D animated comedy, The Angry Birds Movie, we'll finally find out why the birds are so angry.The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, We're the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This Is the End, Eastbound & Down) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to. Featuring a hilarious, all-star voice cast that includes Bill Hader (Trainwreck, Inside Out), Maya Rudolph (Bridesmaids, Sisters), and Peter Dinklage (Game of Thrones), as well as Kate McKinnon (Saturday Night Live, Ghostbusters), Keegan-Michael Key (Key & Peele), Tony Hale (Veep, Arrested Development), Tituss Burgess (Unbreakable Kimmy Schmidt), Ike Barinholtz (Neighbors, Sisters), Hannibal Buress (Daddy’s Home, Broad City), Jillian Bell (22 Jump Street), Danielle Brooks (Orange Is the New Black), Latin music sensation Romeo Santos, YouTube stars Smosh (Ian Hecox and Anthony Padilla), and country music superstar Blake Shelton, who writes and performs the original song “Friends,” the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, and the film is executive produced by Mikael Hed and David Maisel.

Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.