Rovio passes the mic to De La Soul for Angry Birds Action!
Hip hop pioneers create new track “Action” for special update of Rovio’s pinball-inspired arcade smasher
Two legends are coming together – and getting into the Action! Longtime hip hop innovators De La Soul have teamed up with the creators of the worldwide Angry Birds phenomenon for a massive update to Angry Birds Action!, the hit game released by Rovio in April in connection to The Angry Birds Movie.
The Big Pig Update to Angry Birds Action! treats players to new De La Soul track “Action,” specially composed by the group for the game. The update also brings a one-week event hosted by the hip hop pioneers in their birdified form, granting all players unlimited energy as a special power. “Action” marks the first time De La Soul have created music specially for a game.
Additionally, the Big Pig Update adds 90 completely new levels and unlocks Piggy Island for all players. Previously, the Piggy Island area in the game could only be unlocked by going to see The Angry Birds Movie in theaters.
“We are thrilled to be collaborating with all-time hip hop greats De La Soul to bring fun new content to Angry Birds Action!” says Miika Tams, Rovio’s VP Games. “In this major update we also wanted to thank fans for making The Angry Birds Movie a No. 1 hit in 52 countries, so we thought it was a great time to unlock Piggy Island for everyone.”
“We are fans of the game, so we were very happy to be involved,” adds Pos of De La Soul.
De La Soul’s “Action” comes out ahead of the August 26 release of And the Anonymous Nobody, the group’s first full-length album in 11 years.
Check out the Big Pig Update trailer here.
Media assets can be found here.
Rovio Entertainment Media Contact:
Joseph Knowles, Rovio PR Manager
joseph.knowles@rovio.com
+358 50 392 6317
B/HI on behalf of Rovio Entertainment:
Eric Wein
+1 310 923-2791
eric_wein@bhimpact.com
De La Soul Media Contact:
Tony Ferguson
+1 310 882 3309
Tf.genius@gmail.com
About Rovio
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie is out now around the world. www.rovio.com
