English

Mercedes-Benz Wins Social Media Award

Report this content

21 February 2014

Mercedes-Benz Retail Group was announced as winner of the Best Social Media Campaign category at the AM Awards 2014 on 20 February, held at the International Convention Centre, Birmingham.

The UK’s largest Mercedes-Benz retailer was bestowed the award for its inspired and well thought out social media strategy, its effectiveness and positive business impact in terms of both winning and retaining customers.

Focusing on performance, innovation, safety and style of the brand, the retailer’s social media programme spans Facebook, Twitter, YouTube, Instagram and LinkedIn. During 2013 significant increases in audience, interaction and engagement were achieved through competitions, quizzes, questions and utilising best practice procedures. The Facebook following grew by 211%, Instagram by 145% and YouTube by 129%.

“In business today, we are all aware of the huge importance of social media,” said Mike Whittington, Managing Director of Mercedes-Benz Retail Group. “I’d like to thank our customers for engaging with our brand across our social media platforms, and thank the team behind the scenes for developing strong, topical and interesting content, day in and day out.”

Mercedes-Benz Retail Group was also ‘Highly Commended’ at the AM Awards 2014 in the category of Best Training Programme for its cohesive training and leadership courses and was shortlisted for a further three awards: Most Improved Company of the Year – Mercedes-Benz Whitefield; Sales Team of the Year – Mercedes-Benz Manchester, and two entries for Dealer Principal/General Manager of the Year – Peter Jiggins and Paul McCreadie, Mercedes-Benz Retail Group.

Mercedes-Benz Retail Group has also been recently recognised by Car Dealer Magazine, which listed the retailer as third in the Top 100 Influential Dealers on Twitter.

Notes to editors

Mercedes-Benz Retail Group UK Ltd is a wholly owned retail subsidiary of Mercedes-Benz UK Ltd that is made up of 23 Sales and After Sales sites, eight Used Car sites and 12 smart centres across Birmingham, London and Manchester.

Synonymous with quality, excellence and efficiency, Mercedes-Benz Retail Group is proud of its reputation as the UK’s leading retailer of Mercedes-Benz passenger cars and is driven by its company ethos, ‘together to be the very best at all things Mercedes-Benz.’

For further information, please contact a member of the Mercedes-Benz Retail Group press office on 44 (0)1908 635300 or m-bpr@rsm-auto.com.

Tags:

mercedes Mercedes-Benz Retail Group Mercedes-Benz Whitefield Mercedes-Benz Manchester Social Media Campaign Mike Whittington social media programme

Media

Media

Quotes

“In business today, we are all aware of the huge importance of social media. I’d like to thank our customers for engaging with our brand across our social media platforms, and thank the team behind the scenes for developing strong, topical and interesting content, day in and day out.”
Mike Whittington, Managing Director of Mercedes-Benz Retail Group