Safello enters into marketing agreement with Hubins
Stockholm, 6 December 2022 | Today, Sweden’s leading crypto broker Safello enters into a marketing agreement with the FinTech company Hubins. The agreement will cover marketing activities in relation to Hubins insurance distribution providing investments in crypto assets available within a unit-linked insurance.
Safello AB (a wholly owned subsidiary to Safello Group AB) enters into a marketing agreement with the insurance distributor Hubins AB, who is the exclusive distributor of unit-linked life insurances (Sw. kapitalförsäkring) from Quantum Leben AG. The agreement covers marketing, communications and public relations matters.
As communicated in a press release on 5th December 2022, Safello onboarded the insurance company Quantum Leben as a customer in order to provide crypto services to the insurance company. Quantum Leben will offer the possibility to invest in crypto assets within a unit-linked insurance to investors in the Swedish market. Hubins is the exclusive distributor of the unit-linked insurance through its platform.
Hubins is a Swedish insurance distributor regulated by the SFSA, offering an investment platform and a unit-linked insurance optimized for unlisted and alternative investments. Hubins has over 700 customers with an AUM of 1,7 billion SEK across different asset classes.
“We are excited to be able to add another asset class to our unique unit-linked insurance solution and help to simplify the management and availability of unlisted and alternative investments. We see Safello as an excellent partner for safely and securely storing and managing crypto assets,” says Carl-Johan Nyrén, CEO of Hubins.
The marketing agreement between the parties does not cover any remuneration to either one of the parties. Hubins will launch the product during December to its existing customer base and the cryptocurrencies offered will be Bitcoin (BTC) and Ethereum (ETH).
“We are very proud to be chosen as the crypto service provider by Quantum Leben and Hubins for the possibility to store crypto assets within a unit-linked insurance. This is a truly unique offering competing with equity traded products tracking Bitcoin and Ethereum that is already allowed within a unit-linked insurance or an investment savings account. Recent events in the crypto market imply that investors should eliminate as many counterparty risks as possible by owning real crypto and be able to control where the assets are stored. Safello recently launched its proof of reserves in order to be transparent about the customer assets held in our own wallet. We believe this offering will have an impact on how the market invests in crypto currencies going forward,” says Emelie Moritz, COO, Safello.
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For more information, please contact
Evelina Appelskog, Marketing & PR Manager, evelina.appelskog@safello.com
Certified Adviser
Amudova AB is Safello’s certified adviser. Phone +46 8 546 017 58. E-mail: info@amudova.se
Safello is Sweden’s leading online cryptocurrency brokerage with the goal to make crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit www.safello.com.