Safello in Recruitment Drive – Appoints Gina Pari as Client Director

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Stockholm, 11 March 2021 | Safello, Sweden's leading broker for cryptocurrencies, kicks off its recruitment drive with a handful of new talents. Among these, Gina Pari joins in the role of Client Director.

Gina Pari is a Swedish crypto profile with over 16 years of experience in sales and marketing in world-leading technology companies. She most recently comes from Tobii Pro and before that she worked at Wind River and Intel. Gina has been an active investor in cryptocurrencies since 2013 and is constantly listed as one of Sweden's foremost crypto experts.

Gina has previously founded the education platform Sweblocks, which aims to inspire and educate more women about cryptocurrencies and blockchain technology. She is also the initiator of the Bolivian Blockchain Association, a non-profit association that sheds light on cryptocurrencies in her home country of Bolivia.

Gina will take up her new position on Monday, March 15, 2021. At Safello, Gina's primary responsibility will be to spearhead the new business lines Safello Premium and Safello Business

– Turning your passion into a full-time job is a dream come true. It will be highly rewarding and exciting to be part of a hard-working team that aims to lower the current threshold and allow more people to discover cryptocurrencies. I look forward to building on Safello's success and joining the upcoming growth journey, says Gina Pari, incoming Client Director at Safello.

Safello has also recruited a handful of new talents during the spring to strengthen the company further, including Alexander Liljenberg who will be joining Gina as part of the commercial team.

– Gina has a wealth of experience as a cryptocurrency adopter of the earliest hour. Her valuable knowledge has already created a better understanding of blockchain technology and cryptocurrencies in the Swedish market. We are excited to have her on board along with Alexander. Together, they will elevate Safello's customer offering to better suit the needs of our Premium and Business users, says Frank Schuil, CEO of Safello.


For more information, please contact:
Frank Schuil, co-founder and CEO of Safello,

Safello is an online cryptocurrency brokerage. Regulated as a financial institution with Finansinspektionen (Swedish FSA), Safello offers a secure way to buy and sell crypto, in seamless transactions at industry-leading speeds. Partners integrate Safello’s brokerage solution to their web and mobile applications. In 2015, Safello made international headlines, following a proof-of-concept partnership with Barclays, making it the world’s first crypto player to partner up with a major bank to explore cryptocurrencies. Operational since 2013 in Sweden, Safello is driving crypto adoption for users, with a safe, efficient and user-friendly platform.