Safello launches the marketing campaign DYOR

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Stockholm, 19 October 2022 | Today, Sweden’s leading crypto broker Safello is launching its fall campaign DYOR. The campaign will be live on selected streets of Stockholm as well as on social media. The purpose of the campaign is to create awareness and educate about crypto, as well as continue to establish Safello in the broader target group.

There are thousands of different cryptocurrencies on the market, all of which have different characteristics. Some resemble currencies or securities and others commodities. It is important to understand what you invest in, which is why Safello is launching the campaign DYOR. The term DYOR is a well-known expression in the crypto community. It describes a basic rule where the meaning is about the importance of doing your research in order to make well-informed investment decisions. The campaign encourages people to find out what the phrase means and thus learn more about crypto and become interested in digital assets. On the campaign site, everyone who enters the correct meaning of the term will receive a discount code valid for one purchase.  

“DYOR is not only a basic rule from an investment perspective but has also become a cultural expression within the crypto community. The term resonates well with Safello’s philosophy, which has always been about offering a safe and secure trading platform for crypto. Over 2.5% of Swedes are customers with us today and with the campaign we hope that even more people will become curious about crypto and want to learn more” says Evelina Appelskog, Marketing & PR Manager at Safello. 

What does DYOR mean? Test your crypto knowledge on the campaign site.


For more information, please contact
Evelina Appelskog, Marketing & PR Manager,

Certified Adviser
Amudova AB is Safello’s certified adviser. Phone +46 8 546 017 58. E-mail:

Safello is Sweden’s leading online cryptocurrency brokerage with the goal to make crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit