English

Salmon appoints new Head of Data Communications

Report this content

Watford, London, 19th March 2014 – Salmon, specialists in delivering eCommerce and multichannel solutions, is pleased to announce the appointment of Dom Chudleigh as Head of Data Communications.

In his new role, Dom will be responsible for helping Salmon’s clients seize the opportunity in their data by building on the Salmon pedigree in eCommerce and developing a number of data services as an extension to Salmon’s offerings.

Dom has worked in both agency and client side roles and he brings a unique understanding of the challenges faced when collaborating with multiple stakeholders.  Dom also brings a wealth of experience in digital and data, including multichannel marketing platforms, single customer view environments, data visualisation and automated communications based on attribute and behaviour.  Dom’s experience will enable Salmon’s clients to realise the significant competitive advantage afforded by data today.

Neil Stewart, CEO at Salmon said: “The amount of information our clients have to handle is growing exponentially, as they add new channels like video, contact centre and social media to their existing corporate data.  Dom will work with our clients to help them use data creatively, drive growth and create new business and revenue streams.”

Dom Chudleigh commented: “Data volume, variety and velocity is not big news.  Putting it to good use is.  Unless you have a vision, there’s little value in spending huge sums of money just to aggregate it, sort it or cleanse it.  I look forward to helping our clients shape their vision and put their data to work to increase customer engagement, improve loyalty and develop fans.  It needn’t be rocket science, just some clever thinking and smart technology to deliver true competitive advantage.”

Sue Pratt
Head of Marketing
spratt@salmon.com
DDI: 44 (0)1923 320092 - Mob: 44 (0) 7976 732903 - Office: 44 (0) 1923 320000

Salmon is a highly innovative eCommerce digital agency whose commitment to on-time, on-budget project delivery is increasingly embraced by the leading names in retail, wholesale and manufacturing. Major brands turn to Salmon for its ability to define, deliver and exploit enterprise scale eCommerce, multichannel operations and digital marketing solutions.

Salmon quickly understands the business vision, creates realistic project plans and efficiently delivers solutions to plan; based around a management process that removes risk from successful project roll-outs. Customers include Akzo Nobel, Argos, Audi, DFS, Game, Halfords, Kiddicare, Morrisons, Premier Farnell and Selfridges.

Salmon is headquartered in Watford, Hertfordshire and has offices in the United States, China and Australia. For more details about Salmon visit www.salmon.com

Tags:

Salmon data

Quotes

“The amount of information our clients have to handle is growing exponentially, as they add new channels like video, contact centre and social media to their existing corporate data. Dom will work with our clients to help them use data creatively, drive growth and create new business and revenue streams.”
Neil Stewart, CEO at Salmon said:
“Data volume, variety and velocity is not big news. Putting it to good use is. Unless you have a vision, there’s little value in spending huge sums of money just to aggregate it, sort it or cleanse it. I look forward to helping our clients shape their vision and put their data to work to increase customer engagement, improve loyalty and develop fans. It needn’t be rocket science, just some clever thinking and smart technology to deliver true competitive advantage.”
Dom Chudleigh commented: