“We now have a world class platform underpinning our business and supporting our digital transformation. It contains all our product details, customer information and orders and is supporting our multichannel operation. Our customers are now able to interact with us through whatever channel they choose, which is leading to increased customer satisfaction and loyalty and will ultimately drive DFS sales.”

“The amount of information our clients have to handle is growing exponentially, as they add new channels like video, contact centre and social media to their existing corporate data. Dom will work with our clients to help them use data creatively, drive growth and create new business and revenue streams.”

“Data volume, variety and velocity is not big news. Putting it to good use is. Unless you have a vision, there’s little value in spending huge sums of money just to aggregate it, sort it or cleanse it. I look forward to helping our clients shape their vision and put their data to work to increase customer engagement, improve loyalty and develop fans. It needn’t be rocket science, just some clever thinking and smart technology to deliver true competitive advantage.”

“Iain brings valuable know-how to Salmon and will be an asset to the management team. His knowledge of commerce and international experience will be invaluable as we look to define more innovative solutions for our clients and grow our presence globally.”

“I look forward to expanding Salmon’s business globally and leveraging our relationship with WPP around the world as we look to help clients exploit the changes we are seeing in the digital market.”

With a very tight deadline for this project, the Salmon and Halfords team have delivered a huge amount of work in a short space of time. This has only been possible due to our innovative ways of working and the team’s commitment to delivering for the client. I am pleased to say that this has allowed us to deliver the new site on-time, on-budget and Halfords to achieve their business objectives.

Our new website represents a real commitment to Halfords online offer. More and more of our customers want to use the web as part of their purchasing trip with us. We’ve consulted extensively with them and believe the improvements we’ve made will increase the ease and enjoyment of shopping with Halfords.com.