eBrands raises €7.5M to help consumer brands grow internationally with AI
This investment accelerates the evolution of Apollo, eBrands' innovative AI tool for market expansion, while further strengthening the eBrands export platform. The export platform provides a unified approach to global growth, streamlining supply chain, sales, financial operations, and regulatory adherence.
Helsinki, March 12th, 2025 – eBrands, a Nordic-based export platform enabling international growth for consumer brands, has raised €7.5 million in its latest equity funding round, bringing its total funding raised to €50 million. The funding round was led primarily by Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.
Since launching in 2020, eBrands has helped dozens of consumer brands, such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion. With expertise in sales, marketing, supply chain, and market access, the company provides a structured, low-risk path to new markets.
“At eBrands, we remove barriers to global growth,” said Robin Bade, Co-Founder and CEO of eBrands. “With new U.S. tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and brick-and-mortar retail without operational bottlenecks.”
This latest funding will support the continued development of Apollo, eBrands’ proprietary AI-powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments. The export platform's infrastructure streamlines supply chain, sales, finance, and compliance, enabling companies to expand into new markets.
The funding will also allow eBrands to extend its global reach and support more brands in navigating international expansion. By combining technology-driven insights with hands-on market expertise and a well-functioning infrastructure, eBrands is helpful for consumer brands that want to enter new markets with confidence and sustainable growth strategies.
A smarter approach to market expansion
eBrands has developed its expertise by owning and operating 30 consumer brands, refining its model to support nearly 50 partner brands today. With eBrands, consumer brands can enter global supply chains and connect with major marketplaces and retailers, such as Amazon, Walmart, and Target. In total, eBrands’ sales channels reach more than 75% of consumer e-commerce spend in the U.S., Great Britain, and Europe.
Brands looking to grow internationally have traditionally faced limited options: managing expansion, assembling a costly and complex agency network, or relying on local distributors with little control over their sales strategy. eBrands provides a new alternative through its Expansion-as-a-Service model, allowing partner brands to tailor their level of support while maintaining complete visibility into sales performance, customer behavior, and operational efficiency. The Expansion-as-a-Service model combines a scalable infrastructure with Apollo’s AI-driven data and insights. In 2024, the market expansion tool Apollo was successfully piloted with 10 partner brands, streamlining cross-border expansion between the EU, the UK, and North America.
”With Apollo, we’re making global expansion more accessible and efficient,” said Antti Moilanen, Head of the Partner Platform Business at eBrands. “Expanding to new markets often comes with high costs and logistical challenges, especially with evolving trade regulations. Our export platform simplifies the process, offering brands a faster, more transparent way to scale internationally.”
More Information for media:
Robin Bade
Co-Founder and CEO
robin.bade@ebrands.com
+358 40 557 2357
Antti Moilanen
Head of Partner Platform Business
antti.moilanen@ebrands.com
+358 50 438 6017
press@ebrands.com
About eBrands
eBrands is an export platform that helps consumer brands scale globally through e-commerce and major retail channels. Specializing in the U.S. and European markets, eBrands offers an Expansion-as-a-Service model that enables brands to enter new markets with reduced risk and complexity. With a portfolio of +50 brands and advanced technology, eBrands provides the expertise and infrastructure needed to drive sustainable growth in Europe and the U.S. Founded in 2020, Helsinki-based eBrands has a team of 75 people and generates over €35 million in revenue. The company has raised a total of €50 million in funding, out of which €27 million in equity. Read more at www.ebrands.com.
The eBrands platform helps consumer brands grow on a global scale by providing:
- Access to leading marketplaces & retailers: Connect with major marketplaces and retailers such as Amazon, Walmart, Target, Bol.com, Zalando, Wayfair, Home Depot, and Dick’s Sporting Goods. In total, eBrands’ sales channels reach more than 75% of consumer ecom spend in the U.S., Great Britain, and Europe.
- Real-time sales & inventory insights: Apollo’s AI-powered tools provide brands with data-driven demand forecasting and inventory optimization.
- Localized fulfillment & logistics: Leverage a scaled infrastructure to enable fast delivery and competitive fulfillment costs.
- Simplified compliance & administration: eBrands manages tax, payments, and regulatory requirements so brands can focus on growth.
- Strategic support: In-house experts provide guidance on marketing, product positioning, logistics, and customer engagement.
- Omnichannel growth capabilities: Seamlessly expand across D2C, marketplaces, and physical retail while ensuring a consistent customer experience.
