European real estate startup announces €100M additional funding led by NREP to finance new home purchases

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Machine learning-powered real estate platform makes buying and selling homes fast, simple, and safe., the real estate startup with the mission to make buying and selling homes fast, simple and safe, has raised €100M in a combination of equity and debt, led by leading Nordic real estate investor NREP, to finance new home purchasing for its real estate portfolio. With NREP backing its growth, seeks to scale its reach in existing countries, while eyeing expansion into new geographies.

In three years, has grown to become Europe’s leading iBuyer (instant home buyer) startup with operations in Finland, Spain, and Poland. The company started by building a machine learning-powered real estate data platform to give home sellers instant cash offers, and to provide home buyers with renovated move-in ready homes. has recently launched a tech-driven real estate brokerage and is expanding to provide flexible living solutions with the aim of becoming a destination for all housing needs.

“We have grown to a level where we are ready to absorb institutional real estate capital and I could not think of a better partner than NREP to do that with. They are true forerunners and innovators in the real estate industry,” said Founder Kalle Salmi

NREP is recognized as a leading real estate innovator in the Nordics and has over 260 employees and more than €5.5Bn assets under management. The investment is a natural fit for NREP’s strategy to invest in platforms that drive the real estate industry towards a more sustainable and customer-centric future. 

“We have been very impressed by’s ability to combine sophisticated technology and robust operations in providing liquidity to housing markets and the most flexible solutions for home sellers and buyers. We are delighted to support in their growth journey,” said Jani Nokkanen, Chief Investment Officer at NREP.

The ongoing pandemic and worsening economic situation has increased the demand for more flexible services in the residential real estate sector and accelerated the adoption of digital services, such as, that allow people to sell and buy homes with minimal human interaction. 

“We are seeing increasing demand for our services and are super excited to have an improved capacity to make a positive impact in people’s lives,” concluded Salmi.


For additional information:

Media kit with pictures

Kalle Salmi, CEO,
+358 50 573 5229


Recognized as the Finnish Startup of the Year 2019 by NSA Awards and Europe’s Hottest Scaleup by TNW and Adyen, is building the world’s most accurate AI-powered real estate platform to make buying and selling homes fast, simple and safe for everyone.

If you are looking to sell, you can benefit from our instant cash offer or tech-driven real estate brokerage service. If you are looking to buy, we have a wide range of renovated city apartments for sale. You can also enjoy the comfort of a move-in ready home within our rental offer, with the flexibility to switch or buy the moment you’re ready.

With a team of over 40 professionals across the offices in Finland, Spain, and Poland, we are set to grow and become the number one on-demand, self-service platform for all city housing needs.Find out more about us at

About NREP:

At home in the Nordics, NREP works to improve the built environment to the benefit of customers, communities and cities. With primarily pension funds as investors, NREP believes in long-term value creation and takes a holistic stakeholder approach when developing, operating, and investing in real estate. NREP’s focus is urban development, residential to let, modern logistics and care homes. NREP was founded in 2005. Today, the company is recognized as a leading real estate innovator in the Nordics and has 260 employees and more than 2.5 million square meters under management. For more information, visit