From static queries to intelligent dialogue: AddSearch unveils AI Conversations for next-level website search
As people shift from keyword searches to asking full questions, many content-heavy websites have struggled to keep pace. AddSearch’s AI Conversations modernizes website search and content discovery by enabling visitors to interact in a conversational way and receive clear, trustworthy answers based solely on the company’s own website content.
HELSINKI, Finland (January 21, 2026) – Website search and content discovery company AddSearch kicks off 2026 with the launch of AI Conversations, a new solution that helps visitors find information on content-heavy websites through natural, conversational interaction. Unlike other solutions, AI Conversations provides coherent answers by continually reading a company’s own library of web content in real-time, delivering a more intuitive content discovery experience that users can trust.
Building on AddSearch’s proven AI Search and AI Answers solutions, AI Conversations addresses the long-standing challenge of fragmented website content by consolidating information from multiple pages and sections into clear, actionable responses. More than just delivering answers, AI Conversations enables a natural, conversational way to explore information as either a standalone solution or combined with traditional search, reducing the time and effort needed to find what matters.
“The launch of AI Conversations will help organizations transform how customers interact with their digital content,” says Helena Rebane, CEO of AddSearch. “As search behaviour shifts from keywords to questions, website visitors now expect faster, clearer answers to questions that don’t require multiple pages of navigation. By combining conversational content discovery with traditional search, AI Conversations shortens the path to measurable business outcomes, like student enrolments or loan applications,” continues Rebane.
Search behavior has changed – websites haven’t
The way people search for information online has fundamentally changed. In the AI era, users no longer only think in keywords; they also ask full questions, expect context-aware answers, an experience that has quickly become the default through tools like ChatGPT and Gemini.
“This behavior often stops when people arrive on a company’s website and are frequently forced to revert to traditional keyword searches that assume prior knowledge of site structure and terminology. The result is friction, slower discovery, and missed opportunities to engage visitors,” Rebane summarizes.
AddSearch’s AI Conversations closes this gap by bringing conversational content discovery directly into organizations’ websites, so visitors can find information in the way that feels most natural to them.
Founded in 2013 in Helsinki, Finland and part of saas.group, AddSearch serves more than a thousand clients worldwide, including high-profile organisations such as the European Central Bank, Thyssenkrupp, and Lone Star College. AddSearch also meets the highest standards of security and trust with SOC 2 and GDPR compliance.
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For additional information:
Media kit with pictures
Helene Rebane, CEO, AddSearch
+358 44 0950999
helena@addsearch.com
AddSearch
AddSearch is an AI Search and Content Discovery technology company that helps organizations deliver exceptional content discovery experiences on their websites. Founded 13 years ago, we've evolved from traditional keyword search to pioneering AI-powered solutions that meet modern user expectations. For more information, visit addsearch.com.
