Schwan Cosmetics launches skincare-infused vegan Glowy Blur Stick at MakeUp in LosAngeles as part of its renewed Color & Care strategy
Designed to both conceal and highlight, the Glowy Blur Stick is a serum-like solid complexion product containing skin-loving care ingredients like hydrasalinol, ginger, sea asparagus, meadowfoam seed oil, and many more highly moisturizing and skin-protecting components. The product is one expression of the company’s wider Color & Care strategy, delivering the latest trending looks while offering makeup wearers skincare benefits from scientifically proven care ingredients in face, lips, eyes, and brow products.
LOS ANGELES, United States (February 13th, 2024) European color cosmetics manufacturer and supplier to many of the world’s biggest cosmetics brands, Schwan Cosmetics, has launched the new Glowy Blur Stick at skincare and makeup industry event MakeUp in LosAngeles.
Responding to a strong, continued trend of natural yet flawless makeup with skincare benefits, the Glowy Blur Stick evens out the skin tone and adds a natural, dewy look to the skin for a luminous, healthy complexion. The new stick is one of several products in the company’s renewed Color & Care strategy, combining color cosmetics with advanced active skincare formulations.
The vegan, lightweight serum-like formula is a blend of skincare ingredients, jojoba and cocoa butter that help the product glide on the skin and blend in seamlessly.
“The Glowy Blur stick is a great choice for makeup lovers who want a perfected look with minimal application hassle. You can use it flexibly as a concealer, highlighter, and for natural contouring. It’s quick to blend in and does not feel heavy on the skin. The intensity is buildable – for no-makeup makeup days, you can add just a touch on the high points of your face for a little bit of luminosity, while for more of a statement look, you can dial up the glow much more,” says Corinna Zeidler, Director, Brand Management at Schwan Cosmetics.
The Glow Stick is a twist-up product and can be applied directly on the skin without any makeup tools. For a soft, lit-from-within look, the product can be buffed out with a finger for a sheer to medium coverage result. The product can be manufactured in Schwan Cosmetics’ US-based factory, and packaging formats for the North American market will be available.
100% of the product testers reported smoother skin 30 minutes after application. Product testing was conducted by an external institute using PRIMOS LITE©, Cutometer®, and Corne as their methods. The product will also be available as a blush.
Market research agency Mintel’s new Global Personal Beauty and Care Trends report for 2024 predicts that wellness elements and the mind-body connection will become more strongly associated with beauty routines. Additionally, savvy consumers are increasing their quality expectations, particularly about the transparency of ingredients and their scientifically proven efficacy.
Schwan Cosmetics is already reflecting the trend in color cosmetics and will continue to include more advanced skincare ingredients as interest in multi-purpose products from both brands and consumers continues to rise. In response, the company is embarking upon a renewed Color & Care strategy, with emphasis on bringing to market skincare-infused products with sought-after care ingredients that provide scientifically proven benefits to makeup wearers. The strategy includes a portfolio covering face, lips, eye, and brow products.
“The pandemic brought a huge surge of interest in skincare. While previously scientifically proven skincare benefits have been mostly focused on skincare products, like moisturizers and serums, the demand for care ingredients in makeup has skyrocketed. To help brands offer the most high-quality products to their consumers, ensuring the efficacy of our products and having a highly scientific product and innovation process is at the core of our business, which is reflected in our Color & Care strategy,” says Stefanie Strittmatter, Director Global Category Management Lip at Schwan Cosmetics.
As well as the new Glowy Blur Stick, the recently launched peptide and jojoba oil infused refillable, mechanical lip liner, Power Up Your Pout, is another product central to the Color & Care strategy. Tapping into the increasing consumer demand for makeup to act as a needle-free alternative to invasive treatments to achieve trending looks, for example, fullness, lift, and plumping, the product is a nominated finalist in the ‘IT Awards’ at the MakeUp in LosAngeles event. The international jury-selected award recognizes and rewards the latest and best industry innovations and trends.
“With our Color & Care strategy, we want to demonstrate that with a robust scientific approach and advanced care ingredients, color cosmetics can achieve noticeable skincare results with the same level of efficacy as skin care products themselves. Power Up Your Pout’s award nomination is great recognition of our efforts in delivering the highest quality products that stay ahead of the latest trends,” concludes Strittmatter.
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For additional information:
Media kit with pictures
Corinna Zeidler, Director Brand Management
Schwan Cosmetics
Tel.: +49 911 567 2060
corinna.zeidler@schwancosmetics.com
About Schwan Cosmetics
Schwan Cosmetics is a global market leader in the development and production of cosmetic pencils. More than 3.000 employees at nine production facilities worldwide contribute to the company’s economic success. The global employer has its headquarters in Heroldsberg near Nuremberg, Germany and is represented in eight countries. Schwan Cosmetics is a fully-owned subsidiary of the internationally active, family-run company Schwan-STABILO. www.schwan-stabilo.com
