Supermetrics bridges the gap between online marketing and Office 365

Microsoft business productivity tools dominate $15 billion market

HELSINKI, Finland (January 15, 2019) – Marketing analytics company Supermetrics has announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel. The new product helps businesses save time and make better data-driven decisions by efficiently collating data from over 50 marketing platforms and ad networks into Excel and visualizing the results for faster interpretation and analysis.

For companies working with online advertising, SEO, social media, and web analytics platforms, problems surrounding performance reporting and analysis are common. Data dispersed across multiple marketing platforms can be time-consuming and difficult to collect, monitor, and analyze error-free. Using Supermetrics for Excel, businesses can save hundreds of hours of tedious manual work every year, eliminate human error, and make better decisions in real-time. Repetitive tasks that used to take hours can now be fully automated meaning time can be spent on more valuable activities such as extracting insights and optimizing campaigns.

“Following the success of Supermetrics for Google Sheets, we wanted to give the vast majority of companies who use business productivity tools from Microsoft the same great features and functionality we offered with our flagship product. There’s definite demand in the market for our product as 485 companies listed in the S&P 500 use Microsoft's business tools,” says Mikael Thuneberg, CEO Supermetrics.

“With Supermetrics for Excel, we want to help companies of all sizes put their data to better use and provide actionable insights for them to make informed decisions and give them more time to focus on other areas of their work and lives,” continues Thuneberg.

"Supermetrics for Excel made reporting and analysis of marketing campaigns a breeze! It saves us a huge amount of time, allows us to easily get all of our marketing data in one place, and provides our clients with the transparency and insights they really appreciate," explains Duane Brown, CEO of Take Some Risk Inc., who was selected as one of Top 25 Most Influential PPC Experts.

To date, Supermetrics has over 400,000 users in over 120 countries and processes annual online advertising spend of over $15 billion. Significant clients include the BBC, iProspect, Dyson, and Nestlé. In November 2017, Supermetrics closed a €3.5M funding round by OpenOcean Capital to further solidify its position as the leading marketing analytics solution on the market.


Media kit with pictures (Google Drive folder)


Media contact:

Zhao Hanbo, Head of Marketing

+358 45 200 0081


About Supermetrics

Supermetrics is the leading reporting automation tool for online marketing. With Supermetrics, marketers can effortlessly report, monitor and analyze their marketing metrics in Google Sheets, Google Data Studio, Excel and in other tools where they want to use the data. Founded in 2013, the company to date has 150,000 users over 110 countries, processing over $10 billion online advertising spend annually. Find out more at

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