Valo Motion’s Mixed Reality Playground ValoArena Launches First Installations In The US
Finnish gaming company Valo Motion launches its 6-person mixed reality gaming system in the US, combining whole-body movement and mixed reality to bring a social, fun, and healthy experience to American amusement centers.
HELSINKI, Finland (October 31, 2022) – Valo Motion, award-winning Finnish maker of active mixed reality products, is pleased to announce its first two installations of ValoArena in the US. The new unattended 6-player mixed reality playground can be found at RPM Raceway in New York and Air Madness trampoline park in South Dakota.
Valo Motion is officially launching ValoArena in the USA, following the deployment of 10 units worldwide. Globally, Valo Motion has shipped over 1000 of its existing products, the ValoClimb, and ValoJump mixed reality gaming systems, which turn climbing walls and trampolines into interactive, social gaming experiences. Valo Motion products have been proven successful at a variety of amusement locations, from activity and trampoline parks to family entertainment centers and resorts.
“For me, the best thing about ValoArena is to observe groups and how they have fun together. They compete with each other or cooperate, and they are laughing. People are completely immersed in the game, and they are visibly having fun playing.” Says Steffen Brunckhorst, CEO of family entertainment center Abenteuerland, Germany. “Another reason why we bought ValoArena was because we observed kids playing in Finland - they were laughing so hard, and it’s exactly how it is in our park now.” he continues.
Valo Motion products are currently found in family entertainment centers in over 30 American states. The first two ValoArena attractions in the US are being installed this November. Additional units will be available to ship from domestic warehouses for installation by the end of 2022 and are sold on a “first come, first served” basis starting at IAAPA for interested operators.
ValoArena requires no employee supervision, wires, or wearables for exciting, immersive, physically active gameplay. In ValoArena, groups of up to six players can choose between different games to compete in a simultaneously physical and virtual space on an arena-like stage where spectators can watch and cheer. This creates a truly unique mixed reality social attraction that is easy for both guests and operators to use. The system is already proving popular, with some operators reporting utilization rates as high as 86%.
“We are excited to launch ValoArena in the US as a fresh alternative to passive play in out-of-home amusement locations,” noted Dr. Raine Kajastila, CEO and the visionary behind Valo Motion. “ValoArena is much more than just a revolutionary concept; it’s an evolutionary step forward. We have taken the best from our ValoClimb and ValoJump attractions and built a truly social group gaming experience where active fun and laughs can be shared by groups and families.”
On November 14–18, Valo Motion will attend the IAAPA Expo in Orlando, Florida. In addition to presenting their newest product at booth #4879, Valo Motion is hosting a press conference about their approach to active video game play in FECs at 3.35 pm on November 16.
About ValoArena – ValoArena is an unattended 6-player mixed reality (XR) playground that is easy to play, requires no wearables, wires, or controllers, and offers operators and locations high throughput, exciting social gameplay, and ease of operations.
About Valo Motion – Valo Motion is a Helsinki, Finland-based maker of award-winning mixed reality products, ValoClimb, ValoJump, and ValoArena. Valo Motion’s products are fully automatic digital attractions that have been designed to enhance repeatability and have significant play value. Walk-in attractions come in different models that are full of high-quality and exciting games that are exhilarating to play and super fun to watch, again and again.
For additional information:
Media Contact:
Andre Lawless, Lawless Marketing for Valo Motion
American in person demonstrations of ValoArena, the new unattended 6-player XR playground, at IAAPA Expo in Orlando, Florida November 15-18, 2022.
