Vividye expands its sustainable coloring technology to cosmetic products
The Gothenburg-based deep tech company, originating from Chalmers University of Technology and backed by Chalmers Ventures, is extending the application of its pigment solution from textiles to cosmetics. This will provide safer, non-toxic solutions for coloring cosmetics used in hair color, make-up and lipstick, for instance.
GOTHENBURG, Sweden (December 16th, 2024) Vividye, a Swedish deep-tech startup known for its sustainable approach to coloring textiles, is branching out into the cosmetics industry. By adapting its pigment-based technology, the company aims to provide safer and more environmentally friendly options for coloring cosmetics used in products such as hair coloring, makeup, and lipstick.
Since its founding in 2020, Vividye has focused on developing coloring methods that minimize harm to people and the planet. Initially concentrating on textiles, the company has gained recognition for its innovations, including receiving the H&M & Elle Conscious Award. Now, Vividye is turning its attention to cosmetics, responding to an increasing interest in effective and sustainable products.
"Moving into cosmetics felt like a natural next step. The cosmetics industry faces distinct challenges, including stringent regulatory demands and high consumer expectations for product safety and environmental sustainability. Our technology offers a better alternative to traditional dyes, and we’ve seen a growing need for this in products that people use on their skin and hair. We’re excited to bring a solution that can make a real difference,” says Johanna Nissén Karlsson, CEO of Vividye.
Vividye is building solutions rooted in advanced research on pigments and surface chemistry. Unlike traditional dyes, which are small molecules that can penetrate materials and pose health and environmental risks, Vividye’s functionalized pigments are larger particles designed to adhere to surfaces without dissolving in water. This makes them safer for skin and hair and easier to filter from water. The technology is also adaptable, offering a way to create vibrant and long-lasting colors across various applications.
"Vividye’s approach to sustainable coloring is both innovative and practical. Expanding into cosmetics shows their ability to adapt and meet the needs of different industries. We’re proud to support them as they take this next step," says Pontus Ottosson, CEO and Head of Investment at Chalmers Ventures.
Press contact
Gustav Larsson-Utas
Co-founder & Chief Operating Officer
+46 (0) 709 48 00 20
gustav@vividye.com
For additional information:
Media kit with pictures, including press photos of Johanna Nissén Karlsson, CEO and Gustav Larsson-Utas, COO.
About Vividye
At Vividye, we believe that the vibrancy of color should never come at the expense of our planet. Our pioneering work focuses on creating pigments that are not only stunning in their vibrancy but also sustainable and safe, while reducing the environmental footprint of color production. Read more at www.vividye.com.
About Chalmers Ventures
Chalmers Ventures is a leading Tech Investor and Venture Builder in the Nordics, dedicated to creating global growth companies and taking new technology from lab to market. The focus is on university spin-outs and deep tech. We employ a unique dual approach that integrates venture creation with tech investments, harnessing the potential of new research and deep tech within Chalmers. Our expertise lies in initiating and nurturing companies from groundbreaking research, ensuring a robust pipeline of high-quality ventures in which we invest and act as active owners. Our involvement extends through the entire company lifecycle until exit, with the aim to generate substantial business success and make a positive global impact.
