Young Finnish start-up Exolyt, specialising in short-form social media intelligence, gets nominated among the top 10 for EY Entrepreneur of the Year Suomi
Exolyt challenges big players in a global market by specialising in a new vertical and highly competitive space of the rapidly growing TikTok social media market.
HELSINKI, Finland (10 October 2024) – Exolyt, a B2B SaaS platform offering TikTok analytics and social intelligence insights, has been nominated as one of the top 10 companies in EY Entrepreneur of the Year Finland. This time, 53 companies participated in this prestigious competition, which rewards family businesses, tech companies, and startups.
With over a billion monthly active users, TikTok creates large amounts of content at a high speed, making it challenging for many businesses to follow, examine, and identify key trends or understand how the platform influences and impacts action.
Exolyt’s mission is to help businesses navigate this ecosystem and democratise data, contributing to the development of the marketing sector and promoting research that creates a positive societal and cultural impact.
‘Our consistent growth, global adoption, and mission to democratise the business benefits of cultural understanding of new social media channels are possibly some factors that contributed to our selection as EY rewards growth-oriented companies and encourages responsibility and innovation. We are immensely proud and humbled by this nomination,’ says Henri Malkki, CEO and co-founder of Exolyt.
As social media has evolved towards the current short-form paradigm, user behaviour has also evolved. This makes social listening critically important for brands, marketers, insight managers, and strategists because traditional analytics no longer suffice. So, businesses demand sophisticated tools to easily sift through vast amounts of video content to capture insights beyond metadata.
Mauri Karlin, Co-founder and Head of development at Exolyt shared, ‘Exolyt continues to enable businesses with innovative technologies that not only focus on monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to consumer marketing and product development. These include in-depth video content analysis, images, text, or signals to identify trends or understand cultural contexts.’
TikTok has ranked as the top platform for getting brand exposure, but this also comes with risks, so brand health tracking and understanding users' attitudes and opinions are of the utmost importance. The primary objectives for analysing social data per the State of Social Listening Survey 2023 validate this.
Exolyt focuses on catering to these needs in this mature, social media-savvy market, and such recognition reaffirms our commitment to empowering brands with actionable video insights and analytics.
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For more information:
Henri Malkki, CEO & Co-founder
+358 50 591 5642
henri.malkki@exolyt.com
About Exolyt:
Exolyt is a TikTok Analytics and Social Intelligence platform that offers comprehensive coverage of everything related to organic TikTok content: audience insights, latest trends, account monitoring, influencer campaigns, and more powered by its monitoring and AI-driven social listening features.
It is built for consumer brands, marketing agencies, product developers, analysts, and research service providers to better understand the customer's voice and harness social and emerging industry trends.
Currently, Exolyt has 100+ clients in over 20 different countries.
Read more at: https://exolyt.com/
LinkedIn: https://www.linkedin.com/company/exolyt
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Sources:
Statista. 2024. TikTok - Statistics & Facts. URL: https://www.statista.com/topics/6077/tiktok/#topicOverview
Social Media Examiner. 2024. Social Media Marketing Industry Report 2024. URL: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2024/
Social Listening Lab. 2023. The State of Social Listening Survey. URL: https://www.thesilab.com/state-of-social-listening/2023-old
