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    +46-8 797 15 15
    http://www.sasgroup.net
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    Positive earnings and favorable traffic growth despite continued intense competition – however, greater challenges ahead.
    Rickard Gustafson, President and CEO
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    SAS wins prestigious sustainability award

    SAS has been honored with two prestigious awards at The Aviation Challenge (TAC) 2024, organized by SkyTeam. Recognized as one of the airline industry's most impactful global competitions, TAC is dedicated to driving meaningful progress in sustainability. SAS received nominations in three categories and proudly secured victories in Best Scaled Cargo solution and Best Scaled FlightOps Solution.SAS participated in TAC for the first time with a celebration flight from Copenhagen to Los Angeles. 2024 marked the 70th anniversary of SAS becoming the first airline to fly over the North Pole—a

    SAS among the world’s top 10 most punctual airlines

    SAS achieved a punctuality rate of 81.4% in 2024, ranking as the second most punctual among Europe’s major airlines (following Iberia Group) and securing a position in the global top 10 for on-time performance. As a member of the SkyTeam alliance, SAS shares this achievement alongside its partners, with SkyTeam members dominating the global rankings. “Our colleagues have joined forces to address what we know customers care most about: punctuality,” says Anko van der Werff, President & CEO of SAS.This result marks a significant improvement from 2023 and reflects a concerted effort across the

    SWEDEN’S CONNECTIVITY INCREASES AS SAS BOOSTS DOMESTIC TRAFFIC

    A new phase in Swedish aviation begins as SAS significantly expands its route network on January 2, 2025. Accessibility across the country improves, with domestic flights concentrated at one airport in Stockholm. For the first time, travelers will be able to fly within Sweden, as well as to the rest of the world, via the same airport. Together, SAS and Stockholm Arlanda Airport are ready to offer seamless and pleasant experiences for new and returning passengers.SAS' major expansion of domestic traffic is the result of a strategic partnership agreement with Braathens Regional Airways AB (

    SCANDINAVIAN AIRLINES PRESENTS BREAKING GLASS A FILM BY NICOLAS BORI

    SAS first film premiere: Celebrating aviation history, breaking barriers and making dreams come true Scandinavian Airlines proudly presents the world debut of Breaking Glass, a short film inspired by Turi Widerøe and other female pioneers, directed by filmmaker Nicolas Bori. Set in a small town in the 1950s – a time when gender roles were strictly defined - the film follows the journey of a young girl whose passion for aviation defies societal norms. Based on real stories of female aviation pioneers, Breaking Glass honors the women who not only realized their own dreams but also reshaped

    SAS ANNOUNCES DIRECT FLIGHT BETWEEN COPENHAGEN AND KIRUNA

    An increasing number of travelers are venturing to wintry mountains and vast plains high up in northern latitudes. To meet the growing demand for Arctic and winter tourism, SAS is launching direct flights from Copenhagen to Kiruna, starting December 12, 2024.The new route is part of SAS' ongoing strategic effort to enhance Copenhagen Airport’s position as a global hub, offering travelers worldwide easy access to Kiruna's unique winter experiences. With enhanced connections, SAS aims to facilitate tourism and improve accessibility to the northernmost regions of Scandinavia. Located 200

    SAS expands Copenhagen hub with new destinations and summer leisure routes

    SAS continues to build out its global hub at Copenhagen Airport by adding two new destinations — Wroclaw and Bilbao — as part of a strategy to strengthen Scandinavian connectivity. Looking ahead to the peak summer season of 2025, SAS will introduce five new leisure routes, offering travelers an even wider selection of holiday destinations and cementing Copenhagen’s position as a key travel hub in Northern Europe.SAS continues to expand the Copenhagen hub with two new destinations in the Summer 2025 schedule: the historic city of Wroclaw in southwestern Poland and Bilbao in Northern Spain.

    SAS reduces onboard single-use plastics by 37 tons

    As part of its ongoing commitment to more sustainable air travel, SAS will eliminate 37 tons of single-use plastics from its onboard operations each year by introducing innovative, plastic-free food packaging. This initiative, implemented on December 1, now applies to flights departing from Copenhagen, Oslo, Arlanda, and Gothenburg. By adopting these sustainable alternatives whenever single-use food packaging is required, SAS has taken a practical step toward reducing waste and supporting industry-wide efforts to lower environmental impact.Through collaboration with its suppliers, SAS has

    SAS welcomes the Danish State’s announcement to acquire a controlling stake in Copenhagen Airport

    The Danish State’s decision to acquire a controlling stake in Copenhagen Airport is a significant and forward-looking move that will strengthen Denmark's infrastructure and connectivity. It also ensures alignment of strategic interests in the development of a world-class hub in the years to come, says SAS.As SAS continues to expand its operations from Copenhagen, positioning the airport as a premier global gateway to and from Scandinavia and Northern Europe, substantial investments from both SAS and Copenhagen Airport are essential. This expansion requires a significant multi-billion kroner

    SAS AND SUNWEB SIGN DEAL WORTH 740 MILLION SEK

    The new agreement replaces a previous two-year contract and has been extended through the summer of 2027. It will also include Airtours’ production following Sunweb’s acquisition in Sweden. With a total value of 740 million SEK, this long-term contract mandates SAS to operate charter flights from Denmark and Sweden to a wide range of destinations, including Corfu in Greece and Bodrum in Turkey.The partnership reflects both companies’ commitment to long-term collaboration and growth in the charter market, while solidifying SAS’ role as a trusted partner in the sector. The value of the

    SAS opens first-ever direct service from Scandinavia to Korea

    SAS expands its intercontinental network with a new direct route between Copenhagen and Seoul, starting September 12, 2025. This will be the first-ever regular direct service between Scandinavia and Korea. The route will operate four times weekly during the summer season and three times weekly in winter.Connecting Scandinavia with one of Asia's most well-known hubs will complement SAS' network reach and strengthen Copenhagen’s role as a gateway for intercontinental travel. This route will also cater to the growing demand among travelers from Korea to visit Scandinavia, while providing

    SAS “polar route flight” achieves nearly 20 percent CO2 reduction per passenger

    SAS’s recent polar route flight from Copenhagen to Los Angeles , part of The Aviation Challenge (TAC), achieved a nearly 20 percent reduction in CO₂ emissions per passenger—a milestone in fuel efficiency and emissions savings. This flight highlights how planning and strategic route optimization can make a substantial impact in reducing aviation’s environmental footprint.By carefully managing cargo distribution and passenger load, SAS optimized fuel

    SAS EuroBonus hits 8 million members worldwide

    SAS EuroBonus has now reached 8 million members, with the milestone member joining from Bergen, Norway. EuroBonus has been the largest travel loyalty program in Scandinavia since its launch in 1992 and has become a cornerstone of travel for many.With such a large membership base, EuroBonus elevates SAS’ position in the competitive airline industry, offering strong brand trust and customer loyalty. EuroBonus members remain loyal, showcasing high satisfaction levels.  “We are incredibly grateful to have reached 8 million EuroBonus members. This milestone is a testament to the amazing

    70th anniversary of SAS becoming the world’s first airline to fly over the Polar Regions

    Seventy years have passed since SAS made aviation history on November 15, 1954, by becoming the world’s first airline to operate a commercial flight over the North Pole. The pioneering flight from Copenhagen to Los Angeles not only significantly reduced flying time and lowered fuel consumption, but also established the most efficient link between Europe and the USA.November 15, 2024, marks the 70th anniversary of the historic achievement that made SAS a symbol of Scandinavian innovation and advanced technology.  By operating flights over the Polar Regions, SAS transformed how North America

    DANISH FRONT-RUNNERS SIGN MILESTONE AGREEMENT TO DRIVE SUSTAINABLE AVIATION TRANSFORMATION

    In a landmark move towards a sustainable aviation industry, SAS, Copenhagen Infrastructure Partners, Copenhagen Airport, and Aalborg Airport have signed a collaboration agreement to form a joint and united front, supporting Danish production of Sustainable Aviation Fuel (eSAF).This partnership aims to accelerate the important transformation of the aviation industry, positioning Denmark as a key player in the effort toward environmentally responsible aviation. It aspires to create public awareness and regulatory support that can help accelerate the green transition and showcases how it is

    SAS JOINS GREEN HYDROGEN PARTNERSHIP IN NORTHWEST EUROPE

    Today, SAS joins a collaboration between Danish green hydrogen producers and Dutch industrial markets, in the presence of His Majesty the King Willem-Alexander of the Netherlands, His Majesty King Frederik of Denmark, Dutch Deputy Prime Minister and Minister for Climate Policy and Green Growth Sophie Hermans, and Danish Minister for Climate, Energy and Utilities, Lars Aagaard.The partnership was formalized by signing a declaration at the Dutch-Danish Forum on hydrogen cooperation at the premises of Danish Industry. This cross-country initiative aims to establish Northwest Europe’s

    Here are the new travel favorites of SAS EuroBonus members

    Since joining SkyTeam on September 1 this year, SAS has seen travelers selecting different destinations, a shift driven by the opportunities offered through the new alliance. With access to SkyTeam’s 13 partner airlines, including KLM, Air France, and Vietnam Airlines, reward bookings now include destinations such as Ho Chi Minh City, Cancun, Miami, Zanzibar, and Los Angeles.The new alliance has opened up different travel opportunities, leading to changes in travel patterns. EuroBonus members are increasingly booking trips to destinations like Patagonia, French Guiana, and various islands

    SAS achieves landmark IATA IEnvA assessment certification

    SAS has received official approval of its IEnvA Assessment Report, marking a significant milestone in the company’s commitment to environmental sustainability.As the aviation industry faces growing concerns regarding its environmental footprint, SAS leads in sustainable practices, continuously updating its Environmental Management System to align with industry standards. This achievement not only highlights SAS leadership in environmental stewardship but also serves as a model for others in the industry.  “SAS is the first airline within the SkyTeam alliance to receive the IATA IEnvA

    SAS recognized for customer-centric excellence with Five Star rating at 2025 APEX Awards

    Travelers have once again placed Scandinavian Airlines (SAS) among the world’s best, awarding the airline a Five Star rating in the 2025 APEX global customer rankings. This recognition, based on nearly one million passenger reviews of 600 airlines worldwide, reflects SAS' dedication to delivering outstanding travel experiences putting passengers first.Passengers reward SAS for quality and comfort SAS has achieved a notable rise in rankings this year, securing a position among the top 30 airlines worldwide based on customer votes. This places SAS in the top 7% of airlines rated globally.

    SAS takes off in first-ever SkyTeam Aviation Challenge with historic Polar Route flight

    SAS is announcing its first-ever participation in The Aviation Challenge (TAC), presented by SkyTeam, featuring a selected historic route from Copenhagen (CPH) to Los Angeles (LAX), that just left Copenhagen today, October 24 at 12:10PM.A history of innovation: From the North Pole to the Aviation Challenge  For decades, SAS has been at the forefront of driving sustainability in aviation. From building a more efficient fleet of aircraft and optimizing the use of resources, to the introduction and use of sustainable aviation fuel (SAF), SAS has explored new ways to reduce its carbon

    SAS starts flying to Nuuk in Greenland

    SAS is excited to unveil a highly anticipated new route for summer 2025. Starting June 27, SAS will offer direct flights from Copenhagen to Nuuk, Greenland, enhancing connectivity to this unique Arctic destination.The new route aligns with the opening of Nuuk’s international airport later this year, marking SAS’ return to Greenland after more than two decades. The initiative strengthens travel connections to and from Greenland and SAS destinations worldwide.  Through its existing commercial agreement with their partner Air Greenland, SAS connects Greenland to its broader network,

    SAS and Scandic enter strategic partnership to enhance customer experience and loyalty benefits

    Two of the Nordic region's leading players in the travel industry, Scandic and SAS, have signed a strategic and commercial partnership agreement, aimed at offering unique and exclusive benefits to their loyalty members. Through this collaboration, the member benefits will become available starting in the first quarter of 2025. The collaboration between SAS and Scandic Hotels, two Nordic travel giants, is named "Friends with benefits" to highlight the strong, mutually rewarding relationship between both brands and their customers. The name captures how SAS EuroBonus members and Scandic

    SCANDINAVIAN AIRLINES, SAS, AND VIRGIN ATLANTIC ANNOUNCE CODESHARE PARTNERSHIP

    · Codeshare between the two SkyTeam carriers will be launched on October 7[th].   · The partnership will introduce exciting new destinations, including Barbados, Antigua and Jamaica.SAS and Virgin Atlantic are delighted to announce a new codeshare agreement, strengthening vital business and leisure connections to and from Scandinavia.     The codeshare partnership, launching on October 7th, will allow SAS customers to connect via Heathrow to additional Virgin Atlantic’s destinations, with availability expanding as approvals are finalized. Virgin Atlantic customers travelling on

    SAS welcomes Peter Cabello Holmberg as new Chief Information Officer

    SAS announces today the appointment of Peter Cabello Holmberg as new Chief Information Officer (CIO). Peter Cabello Holmberg will be responsible for leading SAS’s digital transformation agenda, focusing on advancing digital solutions, enhancing operational efficiency, and driving innovation to support the airline's future growth.Recently nominated as Denmark’s CIO of the Year, Peter is a distinguished technology leader with an impressive track record in steering global digital and IT transformations, building modern tech infrastructures, managing ERP systems, and optimizing IT operations.

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