For Akbank, happy customers equal buoyant bottom line
SAS® Marketing Optimization helps Turkish bank communicate efficiently with customers to boost satisfactionKeeping today’s customers happy can be the secret to competitive edge. Akbank, one of Turkey’s largest banks, aims to keep its current customers on board by exceeding their expectations. How? SAS® Marketing Optimization . Akbank uses software from the analytics leader to plan and prioritize customer communications, optimizing its engagement with them to ensure a flawless experience. Since 2008,