SAS signs first OEM alliance, Toshiba, to strengthen retailers’ customer connections
In one of its first significant OEM agreements, SAS has signed an agreement with Toshiba Global Commerce Solutions to put analytics power into retailers’ hands. This alliance integrates retail promotions and loyalty systems with business analytics so that retailers can address the changing dynamics of how consumers shop. It’s the first of many OEM relationships in which SAS plans to engage. “SAS has been steadily expanding its alliances and channels program to give customers the