New York Mets sign SAS® to lead off their analytics lineup
SAS®analytics will help the Mets better understand and engage with their fansThe New York Mets and SAS, the leader in business analytics, today announced a partnership that will see the Club use SAS analytics to help analyze fan data at an individual level to engage with them in a meaningful way. This analytics initiative applies a data-driven approach to discover what fans want and how they behave so the team can design experiences that appeal to them on a personal level. The Mets are building a fan engagement hub that uses SAS analytics to generate a 360o view of fans. The data will