SAS helps Umstead Hotel and Spa create “golden record” to make customers’ experience sparkle
Umstead confirms five-star treatment with SAS® Master Data ManagementCustomers expect a five-star experience at a five-star hotel. To meet their guests’ highest expectations, The Umstead Hotel and Spa in Cary, NC, has implemented SAS® Master Data Management (MDM). With SAS, The Umstead’s staff can immediately call up accurate customer profiles that help them deliver superior service. The Umstead creates a “golden record” for each guest by merging all databases, including Opera (hotel reservations), SpaSoft (