Holiday shopping lists growing in 2014, SAS reveals
SAS research says average holiday shopper has 13 people on list, will spend $1,119SAS discovered that more than a third of holiday shoppers have longer shopping lists this year than in 2013. More than half of holiday shoppers are buying the same amount as last year, while only 10 percent were cutting back. What’s more, business analytics leader SAS polled 2,007 consumers earlier this fall and analyzed the data using SAS® Visual Analytics . The