Hotels: Think business travelers don’t care about negative reviews? Think again.
Fans of the brand prefer a deal and seek out fact-filled reviewsWho books a hotel nowadays without checking online reviews first? Travelers used to only have access to firm-generated information like location, amenities and class of service, and if they were lucky perhaps a guide book description. But with the advent of online reviews and ratings, they now have access to user opinions as well. New research “How Business Travelers Buy: Hotel Pricing in a Social World” from SAS and The Pennsylvania State University looks at how