Philippines retail group to revolutionize loyalty card marketing with SAS® Analytics and billion-transaction database
SM-MCI to deepen customer engagement with SAS and big dataSM Marketing Convergence Inc. (SM-MCI) will intensify its multichannel customer engagement using software from analytics leader SAS. An affiliate of SM Retail Group, one of the largest and most successful families of companies in the Philippines, SM-MCI is strengthening its loyalty program by creating an advanced customer decision hub based on SAS® Analytics. Combining several SAS Customer Intelligence products, the customer decision hub helps SM-MCI deliver