SAS and Scandic enter strategic partnership to enhance customer experience and loyalty benefits
Two of the Nordic region's leading players in the travel industry, Scandic and SAS, have signed a strategic and commercial partnership agreement, aimed at offering unique and exclusive benefits to their loyalty members. Through this collaboration, the member benefits will become available starting in the first quarter of 2025. The collaboration between SAS and Scandic Hotels, two Nordic travel giants, is named "Friends with benefits" to highlight the strong, mutually rewarding relationship between both brands and their customers. The name captures how SAS EuroBonus members and Scandic