SAS EuroBonus enters partnership with the Tryg Group
The new partnership between SAS EuroBonus and the Tryg Group expands the program’s everyday relevance by allowing members to earn points on essential insurance products across Scandinavia. The collaboration strengthens EuroBonus as a broader lifestyle program and deepens SAS’ engagement with members beyond travel.The initiative is being rolled out in Norway, Denmark and Sweden, enabling EuroBonus members to earn points when purchasing selected insurance products from Tryg or Trygg‑Hansa.
The partnership reflects a shared ambition to integrate loyalty benefits into more of the decisions