Mats O. Eklund to join SAS and strengthen digital development

SAS, already a digital leader in Scandinavia, is taking the next step by building a new IT & Digital Innovation Organization. As a vital part in the new organization Mats O. Eklund has been appointed as Vice President and responsible for SAS Commercial IT & Digital Development.

- I am very happy to have Mats joining SAS, says Mattias Forsberg, Executive Vice President CIO, SAS IT & Digital Innovation. With his seniority and experience of driving large scale digital transformation in the travel industry, Mats will be important in taking advantage of the opportunities provided by digitalization and accelerating the next step in SAS growth strategy.

Mats has more than ten years of experience from the leisure travel industry at TUI/Fritidsresor, acting as Mainstream CIO (Europe), responsible of driving Digital Transformation, and before that as CIO TUI Nordic accountable for the online strategy and transformation. Mats is currently director of IT Delivery at Axfood, Swedens second largest food retail group. Mats was named CIO of the Year 2007 in Sweden.

- It’s very exciting to get the chance to act in one of the leading roles in SAS continued digitalization journey, says Mats O. Eklund. I look forward to be part of making SAS vision of making life easier for Scandinavia’s frequent travelers come true.

Mats will start at SAS during March 2017.

For more information, please contact:  
SAS pressoffice, phn 46 8 797 2944

SAS, this year turning 70 years, carries more than 28 million passengers annually and is Scandinavia’s leading airline with close to 800 daily flights to 117 destinations in 36 countries in Scandinavia, Europe, the U.S. and Asia. SAS is a member of Star Alliance™ and can together with 27 partner airlines offer more than 18,450 daily flights to 1,300 destinations around the world in over 190 countries. For more information, visit www.flysas.com