Mikkeller Beer for SAS Awarded Monocle Travel Top 50 Award

When Monocle Magazine lists its Travel Top 50 in their annual survey of the best in class, Mikkeller Beer for SAS wins the “Top onboard tipples” category.  

Mikkeller has now brewed several beers for SAS customers, with more to come. Inspired by vintage SAS posters, Mikkeller’s Art Director Keith Shore came up with the cool design for the cans that share the color of the original SAS logo.

The beer referred to in Monocles Travel Top 50 Awards, is spontaneously fermented, and inspired by the dynamic life and food culture of the bustling Chinese city.

“Hong Kong has a special place in my heart, because my wife’s family is from there. I love Cantonese food which made it easy for me to find the inspiration for the beer,” says Mikkel Borg Bjergsø, founder of Mikkeller. 

He decided to balance the sourness of the spontaneously fermented beer with mango. ‘Sweet and Sour’ is bottled in 1888 bottles, a reference to the number eight, symbol of good fortune in the Chinese culture.

Read more about SAS + Mikkeller
https://scandinaviantraveler.com/en/play/sas-mikkeller

See our Beer tasting at 30 000 feet here:
https://scandinaviantraveler.com/en/play/sky-high-beer-tasting-with-mikkeller-and-sas

Read more about Monocle's survey here: 
https://monocle.com/film/edits/travel-top-50-2016-17/ 

For more information, please contact:  
SAS pressoffice, phn 46 8 797 2944

SAS carries more than 28 million passengers annually and is Scandinavia’s leading airline with close to 800 daily flights to 117 destinations in 36 countries in Scandinavia, Europe, the U.S. and Asia. SAS is a member of Star Alliance™ and can together with 27 partner airlines offer more than 18,450 daily flights to 1,300 destinations around the world in over 190 countries. For more information, visit www.flysas.com