New offer from SAS Scandinavian Airlines meets changing demands of the market
New offer from SAS Scandinavian Airlines meets changing demands of the market Starting 31. October, SAS Scandinavian Airlines meet changing customer preference with a vitalized new offer for business travelers on European routes. Business and Economy Class are mature concepts in the airline industry and their structure of rules and restrictions have been challenged by the simple rules and low prices of the low cost airlines. Market studies have confirmed, however, that there is a demand for airlines offering more than just a low price. SAS Scandinavian Airlines are now addressing the different travelers' needs, regardless of their purpose of travel. The new offer is based on extensive market research of approximately 4.000 travelers from eight countries and tailored to three identified and distinct customer segments: Economy - A basic product for the price sensitive Customers whose main concern is the price will be offered our basic product, with focus on self-service. This is a low price offer competing with the lowest fares on the market. Meals and refreshments will be available for purchase on board. Economy Flex - Increased flexibility and more efficient travel for time- savers A new offer, Economy Flex, is tailored to the customers whose main concern is efficient travel. Economy Flex gives greater flexibility including free rebooking and refunds, priority check-in, fast lane security in Copenhagen and Stockholm, advance seat reservation, dedicated seating and a complimentary meal and beverages. Business - Better service in Business Class for comfort seekers Customers who value a high level of comfort will be offered the best of SAS. In addition to all the benefits of Economy Flex, passengers will be seated comfortably with the center seat empty, there will be extra legroom, an excellent meal, and the convenience of lounge access. "This recognizes that business travelers have different preferences. The new product gives us the opportunity to cater for all needs, especially the demands for efficiency; in time, hassle and value for money, which is increasingly in focus among today's business traveler" says Per Møller Jensen, Vice President Europe, Middle East & Africa. Furthermore SAS is improving the website: Scandinavian.net, refurbishing lounges and strengthening SAS EuroBonus, the Award-winning frequent flyer program. For further information, please contact Per Møller Jensen, Vice President Europe, Middle East & Africa +44-(0)781 209 0601 or your local SAS media contact SAS Group Corporate Communications ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/08/23/20040823BIT00100/wkr0001.pdf