SAS Airline presents new price concept in Scandinavia

SAS Airline presents new price concept in Scandinavia Effective June 1, 2002, SAS Airline is introducing a completely new price concept for air travel within and between the Scandinavian countries. The price structure is simpler and more logical while at the same time business travel prices are being reduced by 30 percent. SAS Airlines will offer four "Daily" tickets for round-trip travel on the same day. The tickets can be booked and purchased already on May 7. The new price concept is part of SAS Airline's major campaign Scandinavian Direct, with a number of new features, including removal of the curtain between business and economy class, a new uniform inflight service concept for passengers and simplicity in booking, paying and check-in. SAS customers want to book, pay and travel more simply. They want a logical price offering, in which it is clear what you are paying for. "Based on these customer needs, we have created a price concept that provides for greater choice, flexibility, more value for the money and which is based on a simple and logical rules," says Eric Berggren Lindberg, Senior Vice President, Revenue Management, SAS Airline. Four "Daily" alternatives With the new price structure, SAS Airline offers a total of four price alternatives for business travelers, all with the possibility of daily round-trips any day of the week: "Daily When the customer wants to travel completely on own terms, with " full flexibility and no restrictions, SAS offers the "Daily" ticket. This ticket is fully transferable, has the highest availability and can be booked at any time prior to departure, "Daily" includes such advantages as pre-selection of seating onboard and the highest priority on waiting lists. The customers can choice one-way or round-trip. "Daily Those customers who can book their trip not later than two days 2" prior to departure and do not change the date of departure can purchase the round-trip ticket "Daily 2". This ticket offers a flexible return trip, which means that the return trip can be rebooked at any time prior to departure. "Daily 2" is 10 percent less expensive than "Daily." "Daily "Daily 4" is a round-trip ticket with stricter rules. It can be 4" purchased not later than four days prior to departure. It is not possible to make any changes in the booking and there are a limited number of seats on departures with high demand. "Daily 4" is about 20 percent less expensive than "Daily." "Daily The lowest price ticket in "Daily 7." The ticket must be 7" purchased not later than seven days prior to departure and cannot be changed after booking. This is the round-trip ticket with the lowest level of flexibility within this price group with the possibility of return on the same day. Through booking via the Internet, customers received a further price discount, so the total is about 33 percent less expensive than "Daily." "Weekend" for private travelers SAS Airline is also simplifying the price structure for private travelers in a similar fashion and as of June 1 is establishing "Weekend" as the common name for private travel. The "Weekend" concept is characterized by simplicity and a more logical configuration. "Weekend" The most flexible private ticket that can be booked and paid on the day of departure and costs about 50 percent of the price on an ordinary full-price ticket. "Weekend "Weekend 7" must be booked and paid not later than seven 7" days prior to departure and costs about 40 percent less than an ordinary full-price ticket. "Weekend Costs between 30-35 percent less than a full-price ticket 14" and must be booked at least 14 days prior to departure. For additional information, please contact: Eric Berggren Lindberg, Senior Vice President, Revenue Management, +46 8 797 28 02, or +46 709 97 28 02 Susanne Dahlberg, Revenue Manager Sweden, +46 8 797 50 74, or +46 709 97 50 74 SAS CORPORATE COMMUNICATIONS ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/03/20/20020320BIT00230/wkr0001.doc http://www.waymaker.net/bitonline/2002/03/20/20020320BIT00230/wkr0002.pdf