SAS appoints new head of marketing

New member of SAS airline management team: Wittrup Willumsen appointed head of product management and marketing Jens Wittrup Willumsen has been appointed Senior Vice President for SAS Marketing & Product Management. In this position, his responsibilities include the airline's brand, product development, market communications and loyalty program. Wittrup Willumsen will be a member of the newly formed SAS management team and Marie Ehrling, SAS's Deputy CEO and airline manager, will be his immediate superior. Jens Wittrup Willumsen was born in 1960 and is an economics graduate. He returns to SAS after spending the past five years as president of Mediacom in Denmark and president of Denmark's ACNielsen AIM A/S. He worked for SAS from 1989-1996 in Sweden and Denmark, foremostly heading marketing operations in Denmark. "I am pleased to be returning to SAS," says Jens Wittrup Willumsen. "I regard working with market communications at SAS as a challenge, particularly at a time when the spotlight is on the company. Becoming part of the new and relatively young airline management team means a new beginning, as does working with SAS's exciting new products." It has not yet been decided when the new head of product management and marketing will assume his position. A picture of Jens Wittrup Willumsen is available at http://www.scandinavian.net/company/newsfacts/picture/management/stodo- h/jenswittrupwillumsen.zip For further information, please call: Jens Wittrup Willumsen, Tel: +45 35 43 35 43 or Mobile: +45 24 41 95 04 Marie Ehrling, Tel: +46 8 797 2156 or Mobile: +46 70 997 2156 SAS CORPORATE COMMUNICATIONS ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/08/31/20010831BIT00810/bit0001.doc http://www.waymaker.net/bitonline/2001/08/31/20010831BIT00810/bit0001.pdf