SAS launches first part of a new food and beverage concept

SAS is launching new snack and beverage products on its routes within Scandinavia and Europe. The products are part of a wider refresh of SAS’ food and beverage range with a focus on natural ingredients and high quality from local producers. The concept has been developed on the basis of feedback from customers and cabin crew.

SAS is developing its service concept and updating its offering onboard.  The new café range is part of a new food and beverage concept, where SAS is focusing on functionality, natural ingredients and high quality from local producers, as well as a wider and improved range of options. The concept has been developed on the basis of in-depth insights from both SAS customers and cabin crew.

“We know that food and drink are an important part of the travel experience,” says Gustaf Öholm, Head of onboard product and services. “That’s why we are excited to launch a new, high-quality food and beverage concept, where the service and packaging are also designed to give our travelers an even better overall experience. We’re starting with the range available from our coffee cart, which from now on will mainly be offering products from Scandinavian brands.”

The new range of snacks and beverages contains premium products from local suppliers. Although favorites from the big international brands will continue to be part of the range, the majority will come from some of Scandinavia’s best brands.

The new snacks on offer include Larssons Chips from Sweden, Speedy Tom Chocolate from Denmark and Imsdal spring water and Ringi apple juice from Norway. The new range also includes some new spirits, including Danish Mikkeller Vodka, Mackmyra Whisky from Sweden and Harahorn Gin from Norway.

The new snacks and beverages are now available on Scandinavian and European flights and are included in the price of SAS Plus or can be purchased in SAS Go.

At the end of May, the second part of the service concept will be introduced with a focus on fresh and natural ingredients the packaging and service.

The new food and beverage concept is a apart of SAS New Experience which includes an upgrade of all aircraft on short and medium haul services, including new cabins and highspeed WiFi.

Some of the new products in the new snack and beverage offer:

Ringi Apple Juice, Norway
Imsdal Water, Norway
Speedy Tom Chocolate, Denmark
Larssons Chips, Sweden
Butter Cookies, Sweden
Mikkeller Vodka, Denmark
Harahorn Gin, Norway
Mackmyra Whisky, Sweden

For more information, please contact:  
SAS pressoffice, phn 46 8 797 2944

SAS carries more than 29 million passengers annually and is Scandinavia’s leading airline with close to 800 daily flights to 117 destinations in 36 countries in Scandinavia, Europe, the U.S. and Asia. SAS is a member of Star Alliance™ and can together with 27 partner airlines offer more than 18,450 daily flights to 1,300 destinations around the world in over 190 countries. For more information, visit

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SAS, Scandinavia’s leading airline, carries more than 30 million passengers annually to, from and within Scandinavia. The airline connects three main hubs - Copenhagen, Oslo and Stockholm - with 125 destinations in Europe, the US and Asia. Spurred by a Scandinavian heritage and sustainable values, SAS will reduce total carbon emissions by 25 percent and operate with biofuel equivalent to equal the total consumption of fuel used to operate all domestic SAS flights, by 2030. In addition to airline operations, SAS offers ground handling services, technical maintenance and air cargo services. SAS is a founding member of Star Alliance™ and together with partner airlines offers almost 19,000 daily flights to more than 1,300 destinations around the world.