How can you change the world if you haven’t seen it? In Scandinavian Airlines (SAS) ongoing concept ‘We Are Travelers’, the airline continues to focus on the endless opportunities that traveling can create.  

Research* shows that the experience we get by traveling has a positive impact on us as individuals. It is by discovering the world that we can understand it and be involved in expanding and evolving it. In other words - Travelers Are The Future.

The new campaign within the communication concept ‘Travelers Are The Future’ emphasizes that travelers who see the world get new impressions, understand it better and can thereby be part of changing it and get more out of life. The over all message is “You won´t change the future by staying at home.

"For over 70 years, SAS has been a leading innovator in the air and has flown countless people with ideas, ambitions or just curiosity and thus great potential to make small and big differences in the world. We want to continue doing that. We want to be part of making the world a better place" said Didrik Fjeldstad VP Brand & Marketing, at SAS.

Take a look at the video here.

Research on the positive effects of traveling
William W. Maddux
Zimmermann J, Neyer FJ
William W. Maddux


For more information, please contact:  
SAS pressoffice, phn 46 8 797 2944

SAS carries more than 29 million passengers annually and is Scandinavia’s leading airline with close to 800 daily flights to 117 destinations in 36 countries in Scandinavia, Europe, the U.S. and Asia. SAS is a member of Star Alliance™ and can together with our partner airlines offer more than 18,400 daily flights to 1,300 destinations around the world in over 191 countries. For more information, visit