SCANORAMA in CHINESE

Scanorama, the SAS on-board magazine, is now also available in Chinese. Table-tennis star, J-O Waldner, Scandinavian design and delicious Norwegian seafood are what SAS Chinese customers can read about while sitting on board SAS flights on the Copenhagen - Beijing and Copenhagen – Shanghai routes. The magazine uses the written Chinese language that is read by nearly one billion mainland Chinese. A 16-page guide on the Öresund Region, entirely in Chinese, is also enclosed in the magazine. Orrefors, Dux, the Advokatbyrån Hellström legal firm and Oriflame are among the advertisers who took this opportunity to reach a Chinese target group that has increasing spending power. The Chinese edition of Scanorama is a feature of SAS’s activities aimed at adapting its product offering to Chinese customers. In addition to Chinese Scanorama, a Chinese website has also been established, Chinese cabin attendants personnel have been employed and Chinese-speaking service personnel can now be found at Kastrup, while Chinese instant noodles are being served on board. The cover of the Scanorama Chinese Edition 1/2006 is enclosed with this e-mail. Please contact Magnus Lindvall if you would like to receive your own copy of the entire magazine; more information below. Scanorama already has a Japanese edition, which is available on board all SAS aircraft between Copenhagen and Tokyo. For further information, please contact: Björn Ekegren, Director and General Manager SAS China Tel: +86-1390 123 3354 bjorn.ekegren@sas.se Magnus Lindvall, Publishing Manager SAS Media Tel: +46 (0)70-997 03 71 magnus.lindvall@sasmedia.se Brief facts about Scandinavian Airlines International, the long haul operator of SAS No. of passengers per year about 1.5 million. Aircraft 11 Airbus 330/340s Destinations New York, Chicago, Washington, Seattle, Bangkok, Beijing, Shanghai, Tokyo. Copenhagen and Stockholm