The new SAS revealed
The new SAS revealed The new SAS was introduced today at an event in Stockholm. The airline's president and CEO, Mr. Jan Stenberg, revealed the results of the most extensive change program within SAS for nearly 20 years. On the eve of the new millennium, this makes SAS even better positioned to meet the increasing competition in the air travel market. The extensive change program now ready for implementation covers the entire scope of SAS' business- from development of new products and product concepts to a great number of projects to further improve quality, service and customer satisfaction. The most visible manifestation of the new SAS is a new corporate identity program that includes everything from a new logo and graphic design, new uniforms, redecorated aeroplanes both inside and outside, as well as new names for a number of well-known SAS brands. Today's presentation of the new SAS also marks the climax of a long-term strategic development process that has been going on for a couple of years already. Elements in this process include the establishment of Star Alliance and the co-operation with regional partners, the purchase of the new generation Boeing 737-600/700/800 and Dash 8-400 aeroplanes, extensive environment protection measures, development of new products and concepts, as well as extensive deployment of new technologies. The new SAS is the result of a large number of surveys and thorough research into the customers' needs and requirements. Although change and development is a continuous process at SAS, the time was now right to introduce more extensive changes. Customers should experience simplicity, freedom of choice, care for the travellers and individual service when they travel SAS. As competition in the air travel market grows increasingly more fierce, both the will and ability to change will become paramount to future success. SAS is determined to let the needs and requirements of customers determine the future direction of the company. A central strategy behind the changes now being implemented, is to build even more on the inherent strength that lies in being a truly Scandinavian company. This will find its manifestation both in the values that will characterise the company and its relationship with customers, as well as in the visual impression of the new corporate identity program. Key words here are seasons, colours and purity, simplicity and professionalism, the modern and innovative, informal elegance and hospitality - all words and concepts that should reflect the Scandinavian personality of SAS. Both Scandinavian and international resources have been involved in the extensive change process that now is ready for full implementation. More than 20.000 SAS employees have participated through presentations and proposals for improvements. For further information and images: http://www.sas.se/press ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2003/07/29/20030729BIT00760/wkr0001.DOC http://www.waymaker.net/bitonline/2003/07/29/20030729BIT00760/wkr0002.pdf