Amazon Kindle Fire Named the Most Memorable New Product Launch of 2012 According to Consumers

USA Today Featured the Results of the 2012 Most Memorable New Product Launch Survey on the Front Page of the Money Section

Monday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon's Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell's comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.

About the MMNPL: Celebrating its eleventh year, the annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in BrandweekUSA Today,Forbes.comThe New York Times Media Decoder blog, and For more information about this year’s results and past surveys, please visit

Schneider Associates is a full service public relations firm that specializes in Launch Public Relations®. Schneider Associates launches products, services, companies, and communities for clients ranging from entrepreneurial firms to the nation’s largest and

Sentient Decision Science, LLC was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible format in order to move global business forward. Sentient’s mission is to become the most sought after resource for behavioral insight by providing unrivaled business advantage to their clients and advancing human knowledge on the drivers of

Contact Info:

Noël FisherContent Marketing SpecialistSchneider 646-3336 (Direct) 


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Schneider Associates successfully launches and sustains visibility for new products, services, companies, organizations and communities through integrated marketing and PR strategies.



Quick facts

Amazon Kindle Fire the Most Memorable New Product Launch of 2012
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Taco Bell Doritos Locos Tacos the #2 Most Memorable
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