Schneider Associates, Inc.

Millennials Break Tradition by Favoring Digital Formats

Tue, Feb 04, 2014 22:22 CET

2013 MMNPL survey reveals trends to guide brands in marketing to MillennialsBOSTON – February 4, 2014 – The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor can be seen in specific media consumption patterns (You can view the full research summary in ebook format, available here ). Key findings in this year’s

Top Products in U.S. Hook Consumers on a Feeling

Tue, Feb 04, 2014 20:59 CET

Windows 8, Twinkies, and the iPhone 5C top list of products that connect emotionally with consumers to become Most Memorable New Product Launches of 2013BOSTON – February 4, 2014 If U.S. manufacturers, marketers and branding experts want to know if consumers are emotionally connecting with their products, then they can look to the results of the Most Memorable New Product Launch survey, conducted by Sentient Decision Science and Schneider Associates. The 2013 MMNPL survey uses cutting edge research methodologies to measure emotional connections consumers have to new products. The top 10

Joan Schneider, Don Martelli, and Aaron Reid Lead Product Launch Discussion at Harvard Business School

Mon, Nov 04, 2013 18:26 CET

SA’s founder and CEO Joan Schneider recently presented at Harvard Business School with SA’s Vice President and Director of Digital Integration Don Martelli and Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science . The panel discussion centered on product launch and the new methodologies that can be applied to ensure successful outcomes in driving consumers and customers to try and buy new products. The presenters delved into two highly effective techniques: tapping into subconscious drivers of behavior and

Products "Made in the USA" Are More Popular Than Ever According To New National Consumer Survey

Wed, Mar 06, 2013 23:23 CET

Americans cited product features such as “Made in the USA,” “Made Locally,” and “Country of Origin,” as more influential than ever for purchasing decisions in 2012BOSTON- March 6, 2013- This year’s Most Memorable New Product Launch (MMNPL) survey, conducted by Schneider Associates and Sentient Decision Science , showed product attributes such as “Made in the USA,” Made Locally,” and “Country of Origin” are more influential than ever on consumers’ purchasing decisions. “Made in

Amazon Kindle Fire Named the Most Memorable New Product Launch of 2012 According to Consumers

Wed, Feb 20, 2013 17:45 CET

USA Today Featured the Results of the 2012 Most Memorable New Product Launch Survey on the Front Page of the Money SectionMonday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon's Kindle Fire