SCHNEIDER ASSOCIATES LAUNCHES THE INGROUP
BOSTON – June 26, 2013 - Schneider Associates (SA), is excited to announce the launch of the InGROUP, a team of digital and PR professionals who develop creative content, digital and social media campaigns, websites/digital content platforms, video and graphics.
Named for its focus on innovation, integration and ingenuity when developing multi-channel marketing and launch campaigns, the InGroup works collaboratively with clients to analyze the competitive landscape, ideate creative approaches, craft business solutions, and conduct digital storytelling that builds brands and drives revenue.
Led by Don Martelli, digital and social media expert, and Tom Ryan, marketing and creative strategist, the InGROUP incorporates deep data and insights that show how content is resonating with key audiences and generating success.
Working closely with clients and SA's practice leaders in the areas of Corporate, Non-Profit and Education, Consumer, Public Affairs, Government Relations and Launch, the InGroup integrates paid, earned and owned media strategies to create surround-sound experiences that mobilize people to try and buy new products, services and offerings.
Clients range from top tier colleges and universities, to national consumer retail and healthcare brands, leading law and professional service firms and real-estate companies.
Contact us, we'd like to tell your story.
About Schneider Associates
Schneider Associates (SA) is an integrated marketing and public relations agency that uses a blend of traditional, digital and social strategies to help clients innovate in a digital age and navigate the ever-changing marketing landscape. Representing a wide range of clients in consumer, corporate and non-profit, education, public affairs, and creative services, SA specializes in Launch Public Relations®, a proprietary method of launching new products and invigorating icon products. President Joan Schneider has written two books on launching new products including The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products that is available on Kindle and at Amazon.com. To learn more about Schneider Associates, please visit: www.schneiderpr.com. Schneider Associates – Always Launching New Ideas.
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