Joan Schneider, Don Martelli, and Aaron Reid Lead Product Launch Discussion at Harvard Business School
SA’s founder and CEO Joan Schneider recently presented at Harvard Business School with SA’s Vice President and Director of Digital Integration Don Martelli and Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science . The panel discussion centered on product launch and the new methodologies that can be applied to ensure successful outcomes in driving consumers and customers to try and buy new products. The presenters delved into two highly effective techniques: tapping into subconscious drivers of behavior and
