Accenture Interactive förvärvar danska kreativa byrån Hjaltelin Stahl
STOCKHOLM, 5 mars, 2019 – Accenture har ingått avtal om att förvärva danska Hjaltelin Stahl, en kreativ digital byrå specialiserad på kanalöverskridande marknadsföring och kundupplevelser. Den prisbelönta byrån kommer efter förvärvet att bli en del av Accenture Interactive, och därmed stärka Accenture Interactives verksamhet och erbjudande i Norden.
Hjaltelin Stahl grundades 2003 och är en av Danmarks största oberoende byråer. 2019 utsågs byrån till Danmarks bästa byrå för fjärde året i rad av Mylmage, en årlig undersökning där över 700 marknadsföringschefer deltar. Byrån är specialiserad på integrerad, kanalöverskridande marknadsföring, där skräddarsydd kommunikation tas fram för flera mediekanaler för att hjälpa företag som bl.a Arla, COOP, IKEA, Suzuki och Telia att utveckla marknadsföringskampanjer och digitala kundupplevelser. Hjaltelin Stahl har cirka 150 anställda, från kreatörer och visuella designers till producenter, tekniker och kommunikationskonsulter specialiserade på reklam, sociala kanaler, filmproduktion och automatiserad marknadsföring.
“Med hjälp av Hjaltelin Stahls expertis kommer Accenture Interactive förbättra sin förmåga att skapa och utveckla optimala kundupplevelser. Hjaltelin Ståhls team och erfarenheter kompletterar vår kompetens och stärker vår närvaro i såväl Danmark som övriga Norden”, säger Mattias Boman, Managing Director för Accenture Interactive i Norden.
Norden är en tillväxtregion för Accenture Interactive, både vad gäller att fostra kreativ talang och expandera sitt digitala erbjudande. Nyligen presenterades Adam Kerj som ny kreativ chef för organisationen, och kort därefter förvärvades de kreativa byråerna The World Loves och Kaplan i Sverige. Accenture Interactive har även rankats som världens största digitala byrå av branschtidningen Ad Age.
“Hjaltelin Stahl har alltid skapat kommunikation och kundupplevelser utifrån mottot ’Logic and magic in any media’. Accenture Interactive verkar utifrån samma värderingar, men på en mer global nivå.”, säger Nicolai Stahl, Creative Director och Partner på Hjaltelin Stahl.
Som en del av Accenture Interactive kommer Hjaltelin Stahl att få tillgång till Accentures breda erfarenhet, globala närvaro och kompetens inom design, reklam, innovation, innehållsproduktion, marknadsföring och upplevelseplattformar.
”Vi har alltid vetat att om vi ska gå ihop med någon, så skall det vara just Accenture Interactive. Våra respektive organisationer representerar olika, kompletterande erfarenheter och kulturer som tillsammans bidrar till att vi kan erbjuda ännu bättre kundupplevelser.”, säger Steffen Hjaltelin, Ordförande och Partner på Hjaltelin Stahl.
Affären genomförs efter att sedvanliga villkor och prövningar är uppfyllda. De finansiella detaljerna av affären offentliggörs inte.
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