Adverty enters exclusive framework agreement with Europe's leading entertainment sales house Venatus Media
Adverty, the leading global supplier of advertising solutions for immersive media has entered into an exclusive agreement with Venatus Media to sell ads globally through Adverty’s mobile, VR and AR apps network. The first advertising campaigns are expected to launch in early Q2 of 2019.
The exclusive framework agreement enables Venatus Media and their advertising clients to buy into the Adverty network of mobile, VR and AR applications and games on a global basis. Venatus Media, who works with clients such as Unilever, Disney, Nintendo, Paramount, Warner, Renault, Nintendo, KFC and Hasbro, currently distributes advertising campaigns to over 100 million users globally, will now exclusively offer Adverty’s solution for seamless in-game advertising to their existing and future clients.
The ongoing agreement will see Venatus Media and Adverty share revenue for advertising campaigns placed within the terms and conditions of the agreement, according to industry praxis.
Adam Hemming, Chief Revenue Officer of Adverty said, “Venatus have a strong heritage with youth focused brands and an especially strong connection with the world of gaming, so we feel this will be an important and exciting partnership, giving us access to key advertisers and contribute to our growth story”.
Rob Gay, Co-Founder and CEO of Venatus Media commented, “Adverty’s seamless and immersive advertising platform presents a new media channel to our advertisers, which will support our positioning for 2019 and beyond. We see their solutions being a key part of our offering going forward.”
The first advertising campaigns for Virtual Reality are expected to launch in early Q2, followed by Augmented Reality and mobile specific campaigns shortly after.
For further information, please contact:
Niklas Bakos, VD
Phone: +46 703 66 96 46
This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 13th of February 2019.
Mangold Fondkommission AB, phone +46 8 5030 1550, act as certified advisor/mentor and market maker for the company at NGM Nordic MTF.
Founded in 2016, Adverty is an ad tech company that empowers mobile, augmented and immersive virtual experiences for brands to connect with consumers in the right time and place. Its platform lets creators of mobile, virtual and augmented reality content monetize with easy-to-integrate, non-intrusive seamless in-app advertising. More information at www.adverty.com.