HARMAN ENTERS STRATEGIC AUTOMOTIVE TECHNOLOGY PARTNERSHIP WITH DIRAC
Building on existing automotive audio collaboration, HARMAN will integrate Dirac digital audio solutions and tuning technology into more systems and initiates worldwide distribution agreement
STAMFORD, CT and UPPSALA, SWEDEN – DECEMBER 3, 2015 – HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, and Dirac Research AB, an audio technology company specializing in high-performance digital sound optimization, today announced a strategic partnership to extend Dirac’s digital audio solutions and superior tuning technology to HARMAN’s best-in-class automotive audio and infotainment system applications. Through this partnership, HARMAN will also become a worldwide distributor of Dirac’s sound technologies to automotive sound system suppliers and car manufacturers, bringing together HARMAN's legacy of premium audio and Dirac’s mission to develop technologies for the ultimate sound experience.
This collaboration builds on HARMAN’s existing partnership with Dirac that provides the Bowers & Wilkins premium in-car surround system for the Volvo XC90 with Dirac’s advanced sound optimization technology Dirac Unison™. HARMAN will implement Dirac’s advanced digital audio technologies to enhance the in-car entertainment experience for consumers and enable automakers to further differentiate and elevate their sound systems across brands and car lines.
“Dirac continues to be a leader in the development of audio quality optimization technologies, and we are pleased to integrate their exceptional solutions with HARMAN’s superior audio systems to bring best-in-class audio to our automotive partners around the world,” said Michael Mauser, Executive Vice President and President, Lifestyle Audio at HARMAN. “Integrating Dirac technologies into HARMAN’s products will further create great lifestyle experiences for today's connected generation through premium automotive audio and infotainment systems.”
“HARMAN has become the premier audio and infotainment provider for automotive applications, and we’re thrilled to work closely together and add our digital audio solutions to the most compelling automotive audio portfolio in the world,” commented Mathias Johansson, CEO of Dirac. “The team at Dirac will be fully vested in developing new digital audio solutions for the automotive market segment as we collaborate with HARMAN to bring the highest level of value and innovation to the most sophisticated automotive environments.”
HARMAN automotive partners will now have the opportunity to license Dirac’s advanced technologies for sound optimization directly within eligible models, including room correction, sound field synthesis, active room treatment and more. Additionally, HARMAN will work closely with Dirac R&D engineers to ensure seamless integration of Dirac’s existing and new technologies into automotive audio and infotainment system applications.
For further information please contact:
Christoffer Ahlén
Dir. Strategic Partnerships, Dirac
Phone: +46-18-410 82 07
press2@dirac.se
About Dirac Research
Dirac is a world-renowned audio technology company on a mission to invent the future of sound. Dirac’s team of engineers and scientists deliver optimized sound solutions for mobile, automotive, residential and commercial environments through inspired innovation and a keen sense of evolving market trends and demands. Dirac’s digital sound optimization technologies have been adopted by some of the most respected and recognizable electronics manufacturers spanning the globe, achieving dramatically improved sound quality and a shortened time-to-market. Dirac Research maintains its headquarters in Sweden and has representatives in Japan, USA, Korea, Germany and China. www.dirac.com
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 28,000 people across the Americas, Europe, and Asia and reported sales of $6.4 billion during the 12 months ended September 30, 2015. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
© 2015 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries.
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