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The DÆHLIE brand was established in 1996 by cross-country skier Bjørn Dæhlie. Bjørn pushed the

limits of his sport in the 1990s and with eight Olympic gold medals and as nine times World Champion

he is a living legend. Starting with cross country skiing apparel the brand has developed into a

premium supplier of technical clothing for endurance sports, with the main focus on running and xc

skiing.

With a turnover of about 25 mill USD and a presence in the most important markets like Norway,

Sweden, Finland, Canada, USA, Italy and GAS, the DÆHLIE brand is a recognized international player

with ambitions for further growth.

Our strong skiing heritage and authentic Norwegian outdoor culture is in our DNA, and nature is our

arena. For over 20 years, the DÆHLIE organization has developed innovative clothing for runners

and cross-country skiers. Our design is clean and contemporary without anything superfluous that

take away the focus from your achievements. DÆHLIE is main partner for the Norwegian National

Cross-Country Ski Team. A team filled with Bjørn Dæhlie’s successors and some of the very best

athletes of today. They are our test pilots and brand heroes.

The DÆHLIE brand is since 2011 owned by Active Brands, a leading Nordic supplier of quality sports

brands, and has its corporate headquarters in Oslo, Norway.

 

För ytterligare information, vänligen kontakta:

EKPR & Kommunikation │Telefon: 08-667 22 06 │E-mail: info@ekpr.com

Högupplösta bilder finns på: www.ekprbildbank.com 

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