Epulze och IO Esports tecknar samarbete med toppmodevarumärket H&M för The Bali Major
[Örebro, 28 juni] – Det globala esportsbolaget Epulze och sydostasiatiska esportsarrangören IO Esports tecknar samarbete med H&M, det välkända modeföretaget, inför den kommande Dota 2 majorn, The Bali Major.
Epulze har etablerat sig som pionjär inom esportbranschen och erbjuder en väloljad tävlingsplattform där spelare, arrangörer, intressenter och sponsorer kopplas samman. Tillsammans med IO Esports, en av de ledande esportorganisationerna i Sydostasien, förbereder sig Epulze för att stå värd för en av årets stora Dota 2-händelser; The Bali Major.
H&M, känt för sin moderiktiga design och sitt engagemang kring hållbarhet, har identifierat den enorma potentialen inom esportmarknaden och den unika demografi den attraherar. H&M kommer att tillhandahålla outfits för talangerna under Bali Major, vilket vittnar om varumärkets engagemang för ny publik och nya forum. Dessutom kommer tre lyckliga H&M-medlemmar i Singapore och Filippinerna erbjudas ett par VIP-biljetter till evenemanget.
Partnerskapet mellan Epulze, IO Esports och H&M förväntas lyfta The Bali Major till nya höjder och bli en oöverträffad upplevelse för esportentusiaster.
Bali Major kommer att hållas 7-9 juli 2023.
Markus Lövgren, grundare och CSO på Epulze säger: "I’m beyond excited to partner up with H&M as the official fashion partner for the Bali Major! We always strive to find the perfect partners for our events, and I’m looking forward to showcasing the wide variety of H&M and their product lines to the Bali Major audience.”
“Our customers are at the heart of every decision we make at H&M, and we are continually working to build long-term relationships with them while understanding their needs and perspectives. We see the potential of the rapidly growing esports industry as a platform for us to reach and connect with our younger customers in the places that matter to them, and are proud to join hands with Epulze and IO Esports as the official fashion partner for the Bali Major," säger Dan Mejia, Regional Head of Communications & PR, Region Sydostasien, H&M.
För mer information om Epulze och The Bali Major, besök epulze.com eller balimajor.com.
About Epulze
Epulze entertains the world through the excitement of esports. Founded in 2015, Epulze is a world-leading esports and gaming company on a mission to connect and create value for all esports stakeholders. Whether you're an amateur player looking for exciting matches, an up-and-coming pro player grinding with your team, a hardened professional qualifying for the big leagues, or a fan enjoying the most exciting moments of your favorite broadcast, the world of Epulze is for you.
About IO Esports
Founded in 2018 and based in Malaysia, IO Esports is one of the leading esports organizations in the South East Asia region. From localized events to international-scale tournaments, the company is well known for managing esports events with an extensive list of partners that include major game publishers, commercial brands, and esports personalities. This expertise also extends into talent management, sponsorship procurement & integration, and advertising. IO Esports is committed to making esports accessible and promoting the excitement of esports to fans in SEA and around the globe.
About H&M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. For further information, visit hmgroup.com.
CONTACT INFORMATION EPULZE
Ludvig Magnusson
Communications Specialist
Email: ludvig@epulze.com
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