New CFO to Euroflorist Group

Euroflorist recruits top talent CFO Pär Christiansen. Pär Christiansen will start at Euroflorist at the latest in August 2022. Pär has long and deep experience within finance as well as other executive positions in during his career. He is an experienced leader and will contribute to Euroflorist with his growth mindset. Pär has also led international and national transformation within different industries background working both within digital & IT, financial and in complex operational functions.

In his latest position he has been Group CFO and Interim CEO for the retail business Clas Ohlson and before this he has held executive positions within GANT, Transcom and SAS.

“I am happy to welcome Pär onboard the Euroflorist journey. We have already started to accelerate the plans in the company and have a clear ambition of becoming the leader in the European online flower business. Pär will be a strong asset to this journey ahead”, says Magnus Silfverberg, CEO and co-owner of Euroflorist.

If you have any question concerning this announcement, please contact Magnus Silfverberg.

Magnus Silfverberg, CEO Euroflorist 2.0 AB
magnus.silfverberg@euroflorist.se