HCL Technologies lanserar ny marknadsföringsplattform med fokus på kundupplevelsen
HCL ADvantage Experience samverkar med Adobe Experience Cloud för ytterligare effektiviseringsmöjligheter för marknadsförare
Stockholm – 28 mars, 2019 – Det globala teknologiföretaget HCL Technologies (HCL), lanserar en ny platform med syfte att hjälpa kunder effektivisera sitt arbete med att förbättra kundupplevelser. Plattformen, HCL ADvantage Experience, samverkar med Adobe Experience Cloud på ett sätt som gör det möjligt för företag att effektivt individanpassa och mäta marknadsföringsinsatser med fokus på kundupplevelsen. HCL ADvantage Experience omfattar bland annat digitala verktyg och resurser som kan användas för att snabbt lansera olika typer av erbjudanden. Dessutom kan företag integrera data från olika marknadsföringssystem i helhetslösningen.
Enligt beräkningar kan HCL ADvantage Experience snabba på lanseringar av marknadsföringskampanjer med 50 till 60 procent. Fördelarna med lösningen omfattar minskade implementeringskostnader med 20–30 procent tack vare ett bibliotek med förprogrammerade komponenter som dessutom kan återanvändas, upp till 20 procent snabbare time-to-market tack vare ett ramverk som är särskilt utformat för Adobe Experience Manager, upp till 30 procent snabbare programmeringstid tack vare funktioner för automatiserad kodgenerering och upp till 30 procent snabbare migrering från befintliga plattformar. HCL-plattformen gör det även smidigare att samverka med reklam- och marknadsföringsbyråer genom standardiserade processer för aktivering av marknadsföringskampanjerna.
- Arbetet med att optimera kundupplevelsen är avgörande för moderna verksamheter, och tack vare vår erfarenhet av att leda flera sådana projekt, har vi kunnat utvecklat en digital approach som hjälper multinationella verksamheter att skapa upplevelser som tilltalar alla intressenter, säger Anand Birje, Corporate Vice President and Head – Digital & Analytics på HCL Technologies. Vår ADvantage Experience platform hjälper kunder i deras digitala satsning på datadrivna kampanjer i flera kanaler via Adobe Experience Cloud.
HCL:s ADvantage Experience-plattform är ett ekosystem som hjälper marknadsförare att snabbt och effektivt implementera smarta kampanjer i linje med marknadens trender. Plattformen erbjuder alla användare av Adobe Experience Cloud att bli ännu mer framgångsrika i sina satsningar.
About HCL Technologies
HCL Technologies (HCL) is a leading global technology company that helps global enterprises re–imagine and transform their businesses through Digital technology transformation. HCL operates out of 44 countries and has consolidated revenues of US$8.4 billion, for 12 Months ended 31st December, 2018. HCL focuses on providing an integrated portfolio of services underlined by its Mode 1-2-3 growth strategy. Mode 1 encompasses the core services in the areas of Applications, Infrastructure, BPO, and Engineering & R&D services, leveraging DRYiCETM Autonomics to transform clients' business and IT landscape, making them 'lean' and 'agile.' Mode 2 focuses on experience-centric and outcome-oriented integrated offerings of Digital & Analytics, IoT WoRKS™, Cloud Native Services, and Cybersecurity & GRC services to drive business outcomes and enable enterprise digitalization. Mode 3 strategy is ecosystem-driven, creating innovative IP-partnerships to build products and platforms business. HCL leverages its global network of integrated co-innovation labs and global delivery capabilities to provide holistic multi-service delivery in key industry verticals, including Financial Services, Manufacturing, Telecommunications, Media, Publishing, Entertainment, Retail & CPG, Life Sciences & Healthcare, Oil & Gas, Energy & Utilities, Travel, Transportation & Logistics, and Government. With 132,328 professionals from diverse nationalities, HCL focuses on creating real value for customers by taking 'Relationships Beyond the Contract.' For more information, please visit http://www.hcltech.com
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels – all while accelerating business growth. Industry analysts have named Adobe a leader in over 20 major reports focused on experience – more than any other technology company.
Forward–looking Statements
Certain statements in this release are forward-looking statements, which involve a number of risks, uncertainties, assumptions and other factors that could cause actual results to differ materially from those in such forward-looking statements. All statements, other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to the statements containing the words 'planned', 'expects', 'believes’,’ strategy', 'opportunity', 'anticipates', 'hopes' or other similar words. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding impact of pending regulatory proceedings, fluctuations in earnings, our ability to manage growth, intense competition in IT services, business process outsourcing and consulting services including those factors which may affect our cost advantage, wage increases in India, customer acceptances of our services, products and fee structures, our ability to attract and retain highly skilled professionals, our ability to integrate acquired assets in a cost-effective and timely manner, time and cost overruns on fixed-price, fixed-timeframe contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, the success of our brand development efforts, liability for damages on our service contracts, the success of the companies /entities in which we have made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property, other risks, uncertainties and general economic conditions affecting our industry. There can be no assurance that the forward-looking statements made herein will prove to be accurate, and issuance of such forward-looking statements should not be regarded as a representation by the Company, or any other person, that the objective and plans of the Company will be achieved. All forward-looking statements made herein are based on information presently available to the Management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.
For further details please contact:
Elka Ghudial, Europe