TWEEK - grows through collaboration with Amazon Europe
Humble Group's subsidiary and brand TWEEK (the “Company”) has established a partnership with Amazon Europe. The collaboration means strengthening its direct sales DTC (Direct To Consumer) and where the entire TWEEK range will be listed on Amazon UK from April and during the latter part of Q2 2021 on Amazon; Germany, France, Holland and Spain.
“Now that we have taken the step out to the other European markets, Amazon is obviously an important sales channel and player to establish a good partnership with. It feels both honouring and exciting that they initiated contact with us and that we both see the potential in TWEEK as a brand and the opportunity for in-depth collaboration. We are very positive about the potential to increase sales and brand awareness more quickly through their channels and platform. The company has had a good start to the year and we are pleased with the growth in the Swedish market in 2020. It will be exciting to inaugurate the rest of Europe in our alternative candy revolution.” says Lennart Arvidsson, CEO TWEEK AB
TWEEK was launched in Sweden in 2018, where the brand reached a leading position in sugar-reduced confectionery after less than 18 months. In 2020, the company has had a growth of 72% in the Swedish market and has 7 flavors represented in the top 20, of which 3 in the top 5. In Sweden, TWEEK has a market share of about 35 % with distribution in about 1,500 stores in the fast-growing category, which has a turnover of approximately SEK 110 million from 10 million inhabitants.
In the autumn of 2020, launch began in several export markets, including China. Test sales of TWEEK were started in Denmark, Finland, Norway, Germany and the United Kingdom, where the outcome of the initial period's sales is above expectations. During the first months of 2021, most major listings were secured in each country where the products will be rolled out in top-tier food and pharmacy chains during the second quarter.
TWEEK is the leading brand in Sweden for sugar-reduced products and has a wide range of packaged and bulk products in confectionery. The company was acquired earlier this year by the listed group Humble Group.
For more information, please contact:
Simon Petrén, CEO, Humble Group AB (publ)
Tel: +46 70 999 94 55
E-mail: simon.petren@bayngroup.com
The information in this press release has been published, through the agency of the contact person above, at the time stated by Humble’s Group’s new distributor Cision at the publication of this press release.
About Humble Group
Humble Group is a Swedish food-tech and FMCG-group, supplying the next generation of products that are good for people and the planet. Humble targets the segments of foodtech, eco, sustainability and vegan to drive high organic growth, acquisitions and utilize synergies in the different operation entities: Brands, Distribution, Manufacturing and Ingredients and R&D. Humble’s technology solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that improve the taste and texture of the next generation of sugar-reduced, sustainable and vegan products. For more information visit www.humblegroup.se
HUMBLE Group is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE
FNCA Sweden AB is Humble Group’s certified adviser. Tel: 08-528 00 399 E-mail: info@fnca.se
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