Fritidsresor relaunches Nordic sites with prominent video usage - New Web TV system has improved work-flow across TUI Nordic

STOCKHOLM, Sweden, May 3, 2010 The leading travel company Fritidsresor has selected and re-launched Web TV using Picsearch. The agreement means that Picsearch now provides all Web TV services in the Nordic region for the Fritidsresor group.

Jonny Lagerstedt, Project Manager for TUI Nordic said of the new service ‘the integration has both significantly improved internal user work-flow and exceeded expectations of customer usage.’

Picsearch’s services have been fully integrated into Episerver achieving an improved work flow, allowing employees to update videos and campaigns seamlessly, no matter which country or language they are working with.

Together with powering the back-end technology, Picsearch also developed and built a customized Flash Video player. The goals were to increase the customer interaction of the service, achieving higher volumes and bookings.

Robert Risberg, CEO for Picsearch, said ‘working so closely with TUI Nordic has helped us understand each other in more depth and we look forward to a continuing mutually beneficial relationship as we further enhance this Video Integration Solution.’

For more information, contact:

Robert Risberg, CEO at Picsearch
Tel: +46 (0) 8 641 2230
E-mail: robert.risberg@picsearch.com

Martin Randler, Head of Business Transformation at TUI Nordic/Fritidsresor
Tel: +46 (0) 8 720 7200
E-mail: martin.randler@fritidsresor.se

About Picsearch
Picsearch AB (publ) is a premium provider of online video and multimedia search services. Picsearch’s flexible and reliable video solutions power market leading businesses online. Picsearch multimedia search services are market leading in relevancy and family friendliness and power numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit http://about.picsearch.com/

About Fritidsresor
Fritidsresor is Sweden’s largest tour operator with a market share of around 30 percent. Fritidsresor offers packaged holidays with flights, trains, transfers, accommodations, meals, excursions and so on. The Fritidsresor group consists of Fritidsresor and the sister companies Star Tour in Denmark and Norway, Finnmatkat in Finland, TEMA, Nazar and airline TUIfly Nordic. The Fritidsresor group is part of the world’s largest travel company TUI Travel Plc. TUI Travel Plc has 30 million customers per year, 50,000 employees and offers travel from 25 countries. For more information http://www.fritidsresor.se/