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Use of SAS Analytics has resulted in increased member loyalty - Amnesty International Denmark strengthens member commitment using SAS Analytics

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Amnesty International Denmark has introduced analytic software in its fight for human rights. Using SAS Customer Intelligence, the organization is strengthening communication, loyalty and support from more than 100 000 members. The goal is to increase support for the fight for human rights by targeting campaign and fundraising activities, thereby enhancing the commitment of the members. 

– We have seen a considerable increase in support for our work, and with more than 100 000 members in Denmark we have come very far, said Deputy Secretary General Christoffer Holm of Amnesty International Denmark. We can see that there is even larger potential to obtain more support for human rights if we can strengthen member loyalty and commitment further, and at the same time make our work procedures more efficient. That is the principle of our focus areas for the coming years of fundraising work, and we feel that SAS can help us.

– It is also strategically important to Amnesty Denmark to optimize our dialogue with members. Relevant and timely communication enhances both fundraising and human rights activism, thereby ensuring more content and more committed members over time, added Christoffer Holm.

Members’ fees and support ensure Amnesty’s independent work for human rights. Therefore, members’ loyalty and commitment are crucial to Amnesty. Over recent years, Amnesty International Denmark has experienced a large increase in new members, resulting in much larger contributions to its human rights work. Using SAS, Amnesty Denmark is focusing on the development of the individual member’s support and participation in the organization’s work, largely through telemarketing and e-mail. In order to strengthen efforts in these areas, the organization has chosen to invest in campaign management from SAS, which will form the basis for continued growth.  

– Working with Amnesty International Denmark, SAS has an opportunity to contribute to a very important area in our society. SAS has the experience and the analytics to help Amnesty retain members and optimize contribution to the human rights work, said Peter Thomasson, Customer Insight Expert, Customer Intelligence at SAS Sweden.

Vill du veta mer så kontakta gärna:

Peter Thomasson, Customer Insight Expert, Customer Intelligence, SAS Institute
Tel: 08 522 170 52, mobil: 070 481 70 52
E-post: peter.thomasson@swe.sas.com

SAS Institute är ledande på lösningar för beslutsstöd med avancerad analys. SAS Institute, även världens största privatägda mjukvaruföretag, omsatte 2010 2,43 miljarder dollar i 120 länder och har sedan 1976 erfarenhet av att utveckla verktyg och metoder som låter stora organisationer lära av sin historia, mäta och kommunicera pågående aktiviteter och inte minst att skapa insikt om framtiden. Världen runt har SAS Institute totalt gjort 50 000 kundinstallationer, bland annat i 92 procent av Fortune 500-företagen. I Sverige startade SAS Institute AB år 1986 och har idag drygt 100 anställda på kontoret i Stockholm. Bland de svenska kunderna finns landets mest betydande företag och organisationer. För mer information besök: www.sas.com/sweden

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human rights sas institute Amnesty International Peter Thomasson SAS Analytics Using SAS Customer Intelligence Amnesty Denmark Customer Insight SAS Sweden Analytic software